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Friday Numbers AnalysisBy Tim BriodyMarch 15, 2003
What do you get when you release two films that are basically knockoffs of other hit films, and an update of an obscure '70s horror film? Bringing Down the House at number one, of course.
The HuntedEarning an estimated $4.8 million Friday, The Fugitive retread can forget about approaching Double Jeopardy. It won't even match the opening of 1998's U.S. Marshalls, which earned $16.8 million. Even a generous adult-skewing 3.2 multiplier gives The Hunted $15.3 million for the weekend.
Agent Cody BanksAnother Spy Kids it's not, but it's still not bad. A Friday estimate of $3.8 million could put the brakes on any franchise prospects, unless it can show overly impressive legs in the following weeks. Still, a kid-friendly 4.4 multiplier will give it $16 for the weekend, and with a fairly inexpensive budget it will be profitable for hit-starved MGM, so there may likely be a Cody Banks 2 somewhere down the line.
WillardRats. A $1.3 million estimate for the Crispin Glover horror flick was probably a best case scenario, but when you have something as uncommerical as this film, you take what you can get. Willard should finish with $4.9 million for the weekend.
Notable HoldoversBringing Down the House may be in for a leggy run. Down just 29% from last Friday, the Steve Martin/Queen Latifah hit should finish the weekend down around 25%, and can start looking forward to the $100 million mark.The executives behind Tears of the Sun will probably be shedding tears this weekend. The Bruce Willis vehicle falls 55% from last Friday, and should be in for a 50% drop overall. And as we near the Academy Awards, frontrunner Chicago actually has a 10% increase from last Friday with no change in screens. After this weekend, it'll be full speed ahead for $150 million, especially after the Oscars.
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