It's not the, well, banner weekend some expected, but it's hard to argue
that The Hulk's weekend number is disappointing when it's setting a June
opening record.
The Hulk
Earning an estimated $24.9 million Friday, Hulk will easily SMASH the June
record held by Austin Powers: The Spy Who Shagged Me. As for its weekend
estimate, we need only look at the 2.52 of X2 and the 2.91 for Spider-Man
as a range. Even though it's not a sequel, The Hulk is more likely to end
up on somewhere in the middle of that scale. A 2.75 multiplier for the weekend gives
the Ang Lee film an impressive $68.5 million weekend.
Alex & Emma
In another sign that counterprogramming with a movie targeted at women is
a bad idea this summer, the Kate Hudson/Luke Wilson romantic comedy earned
an unremarkable $2.3 million on Friday. The remainder of the weekend won't
help all that much either, even though it should have a 3.1 multiplier.
Alex & Emma will finish the weekend around $7.1 million, and vanish
quickly from here.
From Justin To Kelly
I can't make any cracks about this movie that haven't already been said.
Just try not to laugh too hard at the estimated $1.2 million Friday gross
and when it finishes outside of the top ten with a $3 million weekend.
Notable Holdovers
Hollywood Homicide will likely end up as the highest-profile flop of the
summer, as it drops 53% from last Friday. The Harrison Ford/Josh Hartnett
flick should be down around 45-50% for the weekend.
Rugrats Go Wild falls 56%, and will end up down about 50%. Lastly, Dumb
and Dumberer plunges 63% and that looks like its weekend decline as well.
Good riddance.