Friday Numbers Analysis

By Tim Briody

August 23, 2003

John Rhys-Davies would be strangling a lot harder if he wasn't playing Gimli in The Return of the King later this year.

Freddy and Jason take a big tumble from last Friday, but since it's late August, none of the three comedy openings have enough in them to knock them of the top spot. And would you really want to piss either of them off?

The Medallion

The latest Jackie Chan entry won't come close to the $15 million The Tuxedo earned last year, with just an estimated $2.8 million Friday. The Tuxedo inexplicably had a 3.3 weekend multiplier, but since this is still summer, The Medallion is much less likely to do that. At best, it can hope for a 3.0 and a weekend gross of $8.4 million.

My Boss's Daughter

Hooray for backlash. Thw latest Ashton Kutcher release earned a lousy estimated $1.8 million Friday. Kutcher's January hit Just Married managed a 2.78 multiplier; something similar can probably be expected here, so My Boss's Daughter ends the weekend with $5 million.

Marci X

Less than $300,000 on Friday. Move along, nothing to see here.

Notable Holdovers

Freddy vs. Jason predictably collapses 67% from last Friday, yet bucks the revolving door trend at the top spot of the box office. An overall weekend decline of a bit over 60% is still in the works.

Open Range does show some legs, dropping only 35% from last week. While it's not heading into the best box office period of the year, the Kevin Costner-directed film should be able to keep it up over the next few weeks.

Uptown Girls falls 53% from the previous Friday, and should have an overall weekend decline of 50%.

Extrapolated Estimates for the Top Ten
Projected
Rank
Film
Estimated Gross (M$)
1
Freddy vs. Jason
13.8
2
S.W.A.T.
11.1
3
Freaky Friday
10.0
4
Open Range
9.8
5
The Medallion
8.4
6
Pirates of the Caribbean: The Curse of the Black Pearl
7.6
7
Seabiscuit
6.8
8
Uptown Girls
5.6
9
American Wedding
5.4
10
My Boss's Daughter
5.0

View other columns by Tim Briody

     

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