In a weekend with three high profile releases, which one has the biggest
reason to celebrate with the Friday estimates? The fourth place film and the smallest
opener, focusing on, of all things, drum playing.
Star Trek: Nemesis
The tenth film in the Star Trek franchise beamed up a $7.67 million Friday
in 2,711 theaters. The Trek-record opening of $30.7 million for First
Contact is safe, but Nemesis needs a little help in the internal
multiplier department to match the $22 million Insurrection opened to this
weekend four years ago. Since this is pretty much the definition of a
fanboy film, that may be too much to ask. Look for it to finish the
weekend with $20-21 million.
Maid in Manhattan
The Jennifer Lopez rags-to-riches story cleaned up nicely with a $6.58
million Friday. Opening in 2,838 theaters, the romantic comedy may have
been second to Star Trek for Friday, but since it's a different type of
film, it stands a much better chance of taking the top spot when the final
numbers are in. Of course, that depends on the liberties taken by
Paramount and/or Sony Sunday morning. Maid in Manhattan should squeeze by
with $21 million for the weekend, neck and neck with Nemesis.
The Hot Chick
It was a good run while it lasted for Rob Schneider. The Hot Chick only
managed $2.6 million Friday in 2,217 theaters. It can only hope it treads
water long enough to make it past Christmas, which isn't very likely. The
Hot Chick should end up with $7.2 million for the weekend.
Drumline
The one film that is pretty much assured of exceeding expectations
this weekend is Drumline. Despite only being in 1,836 theaters, it took in a
decent $4.12 million Friday. Behold the power of solid marketing.
While its future past this weekend is uncertain, the likely $11.5 million
opening weekend is a good start.
Notable Holdovers
Analyze That falls 56.8% from last Friday with $1.63 million. The
DeNiro/Crystal sequel will be down over 50% from last weekend and even
anything over $25 million is starting to look like a big stretch.
After a respectable opening weekend, Empire crumbles, down 58% from last
Friday with $875,000. It'll be down around 55% from last weekend with $2.2
million.
Check back tomorrow for John Hamman's full weekend estimates and analysis.
Extrapolated Estimates for the Top Ten
Projected Rank
Film
Estimated Gross (M$)
1
Maid in Manhattan
20.5
2
Star Trek: Nemesis
20.0
3
Drumline
11.5
4
Die Another Day
7.9
5
The Hot Chick
7.2
6
Harry Potter and the Chamber of Secrets
5.2
7
Analyze That
5.0
8
The Santa Clause
3.0
9
Empire
2.2
10
Treasure Planet
2.1
Internal multiplier = A comparison of Friday's numbers to the rest of the
weekend. So if Maid in Manhattan makes $5.1 million
on Friday and $17.8 million for the whole weekend, then its internal
multiplier is 3.5 ($17.8 million / $5.1 million = 3.5).
Analysts use this number in reverse to predict weekend numbers from Friday's
numbers.