Friday Box Office Analysis
By Tim Briody
October 21, 2017
BoxOfficeProphets.com
Tyler Perry's Boo 2! A Madea Halloween
Tyler Perry’s Boo 2! A Madea Halloween starring Tyler Perry (I hope he got 280 characters on Twitter) easily leads on Friday with $7.4 million. Opening on this exact weekend last year, the first Madea Halloween movie earned $9.4 million on its way to a $28.5 million weekend. The Madea films (and Perry’s oeuvre in general), as exhausted as box office writers are with them, have mostly been reliable earners, with only one opening under $20 million, and that one has an excuse as it was released in December (its total gross of $52 million was right in line with the others). The drop on the second one here is not surprising, but it should follow a similar weekend trajectory which gives Boo 2 a weekend win with $22.2 million
Geostorm
The evil weather movie could only muster up $4.3 million on Friday. This ridiculousness had a $120 million budget and it’s probably not going to make that back, even when you throw in international earnings. For this weekend, it’s looking at $12 million.
Only The Brave
The well reviewed Only The Brave (based on a true and tragic story) also disappoints on the weekend with just $2.1 million. With no major star power to carry it and being relatively obscure recent event, it’s unfortunate that it was kind of doomed to this fate. It’s looking at a weekend of $6.6 million.
Same Kind of Different As Me
Faith based drama Same Kind of Different As Me over performs a little bit with $1.3 million in 1,362 theaters. $4 million isn’t much, but it’s okay for the Pure Flix Entertainment release, as they wait to try again next year with God’s Not Dead 3.
The Snowman
The last of your new releases, The Snowman, takes in $1.3 million on Friday in 1,812 theaters. As opposed to Same Kind of Different As Me, this one actually had box office expectations and hoped to be the first of a franchise. Haha. $3.6 million is the best that it could hope for on the weekend.
Happy Death Day
Last weekend’s winner is not so lucky this week, as Happy Death Day plunges 74% to just $3 million. The Blumhouse release was unable to sustain any momentum as we get closer to Halloween, but it’s already made its budget back a couple times over so it doesn’t matter. It’s looking for $9 million in its second weekend.