Friday Box Office Analysis
By Tim Briody
February 25, 2006
BoxOfficeProphets.com
Madea's Family Reunion
Tyler Perry does it again, as the man behind last year's Diary of a Mad Black Woman tops the Friday box office with a solid $10.4 million. That's well ahead of the $7.4 million opening day of Diary of a Mad Black Woman. A 2.96 weekend multiplier earned by last year's film seems like a good fit here, so look for Madea's Family Reunion to earn a cool $30.7 million for the weekend.
Running Scared
Proof that people don't see Paul Walker movies for Paul Walker. Running Scared earned a paltry $1 million Friday. Figure about under $3 million for the weekend, but Walker still has Eight Below to fall back on, so don't shed any tears for him.
Doogal
It's not another Hoodwinked for The Weinstein Company, as the animated release took in just $860,000 Friday. Even a multiplier in the vicinity of 4.0 for the weekend would still give Doogal a weekend total of only $3.4 million.
Notable Holdovers
Eight Below holds very strongly, off only 21% from last Friday. With its very solid family-friendly multiplier last weekend, look for an overall weekend decline of under 20% and around $17 million for the weekend.
Date Movie is not so lucky, falling 53.2% from last Friday's opening, but it could've been a lot worse. Call it a weekend drop a little under 50%, good for a weekend total of around $10 million.