Friday Box Office Analysis
By Tim Briody
May 13, 2006
BoxOfficeProphets.com
Poseidon
The Wolfgang Petersen film opened with $7.2 million, pretty much around expectations now considering how much its stock has fallen in recent weeks. With that said, the reported budget is in the $200 million range, so no one at Warner Bros. is particularly happy right now. Mission: Impossible 3 ended up with a 2.9 multiplier last weekend, so something pretty similar might be in store for Poseidon. Figure about $20.5 million for the weekend.
Just My Luck
The Linsdey Lohan comedy only earned about $2 million Friday, meaning this film is the real disaster of the week. Perhaps people are tired of Lohan, or any teen fans she has didn't want to see her in a more "adult" role. Whatever the case, look for Just My Luck to earn about $5.6 million for the weekend.
Goal: The Dream Begins
Sadly, the dream ends right away as Goal could only muster $635,000 Friday on its 1,007 screens. Call it a weekend total of about $2 million.
Mission Impossible: III
Mission: Impossible III drops 54% from last Friday's figure. Good? Bad? Doesn't matter because the film is already labeled as a financial disaster? You decide! The weekend decline should get a little bit under 50%, look for a second weekend total of about $25 million, still good for first place.