Friday Box Office Analysis
By Tim Briody
June 10, 2006
BoxOfficeProphets.com
Cars
Pixar's Cars got off to a $19.5 million start, slightly under the $20.5 million earned by The Incredibles on opening night and the $20.2 million Finding Nemo scored. Whereas Nemo had a 3.47 weekend multiplier in late May and The Incredibles had a 3.43 in November, it's pretty easy to tell where Cars is going to end up this weekend. We'll go with 3.45 for Cars, giving it an impressive $67.3 million weekend.
The Omen
After the fantastic 6/6/06 opening and the complete collapse following, The Omen has still earned way more money than it had any right to, with $20 million coming in its first three days. Friday, it added $5.7 million to that total. Considering a lot of people interested in this movie have already seen it, its internal multiplier is not going to be very good. Give it a 2.4, for a $13.7 million weekend and about $34 million since its Tuesday opening.
A Prairie Home Companion
Robert Altman's latest takes advantage of a very soft tail end of the box office chart and lands at seventh with $1.4 million. Give it a weekend multiplier in the vicinity of 3.0, for a $4.2 million weekend.
Notable Holdovers
After last week's solid opening, The Break-Up falls 51% from last Friday with $6.8 million. That's uncharacteristic of a romantic comedy, but the rulebook got thrown out the window after its breakout performance. It should improve a little bit over the remainder of the weekend, howeve - good enough to pull in $22.5 million in its second weekend.
Over The Hedge, now with some solid competition in the form of Cars, falls 43% from last week. It'll come in this week with $11.6 million as it joins the pack of also-rans.