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The only reason Rod is Hot is because it is 90+ degrees across the country

Kim Hollis: Hot Rod earned $5 million from 2,607 venues. Why is it such a bomb?

Joel Corcoran: I can think of a few reasons: (1) Andy Samberg is the poor man's Will Ferrell; (2) Akiva Schaffer's directing experience is limited almost entirely to digital shorts on Saturday Night Live; and (3) it looks like the pitch for this movie was "Talladega Nights meets The Benchwarmers."

Tim Briody: They put the funniest thing in the movie in the commercials. The falling off the ramp bit kills, the rest looked horrible and I'm ashamed for everyone involved.

David Mumpower: Why is it such a bomb? They aired footage of it. They should have done this like Cloverfield and made the entire movie's premise a giant mystery.

Reagen Sulewski: "What's an Andy Samberg?"

Jim Van Nest: Should I be embarrassed that I have no idea what Hot Rod is? I mean...I kinda work at a movie site and all.

David Mumpower: It's not a biopic of Roddy Piper, so we're already all disappointed about its content.

Kim Hollis: Movie audiences can smell bombs. It's that simple.

Maybe if they'd shown more Ian McShane in the commercials...

Les Winan: Can you say cocksucker on TV?

Wanna go see a movie about dolls that dress like streetwalkers?

Kim Hollis: Bratz earned $4.3 million from 1,509 venues. Want to kick Lionsgate further while they're down?

Joel Corcoran: Even if I could think of something that could make people at Lionsgate feel worse about this movie than they already do, I'd hate to kick someone when he's down. I do have one question though: What in the hell was Jon Voight thinking when he agreed to appear in this movie? Did Lionsgate get him to sign the contract when he was hospitalized or something?

David Mumpower: Voight fathered the original inspiration for Bratz dolls in Angelina Jolie, so there is an agreeable symmetry to his presence in the movie.

Reagen Sulewski: The premise for the movie just didn't make any sense. Why make a high school movie based on toys that nine-year-old girls play with? There's no frame of reference there. Not to mention that if you've seen the trailer, you've seen the entire film right through to its denouement.

Shane Jenkins: I bet the Lionsgate offices have huge digital clocks counting the days down to the next Saw installment every year.

Dan Krovich: Eh, I wouldn't be surprised if it's already nearly met its production budget, and it's possible Lionsgate paid nothing for the distribution rights. It will sell some more DVDs, CDs, and dolls. I'm sure they were hoping for it to break out more like a Pokemon, but I also doubt anyone is hurting over this.

Kim Hollis: I'm not sure who ever thought this was more than a Disney Channel movie or something appropriate for ABC Family. The problem with this film is that while girls might want to see it, their parents assuredly will not want to tag along.

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