Monday Morning Quarterback Part III
By BOP Staff
June 25, 2008
Matthew Huntley: The Incredible Hulk's steep drop is definitely more surprising (and disturbing). So far, this movie has earned solid word-of-mouth and reasonable reviews, so I thought it could avoid a sharp decline (I also hoped it would since the prospects for a sequel would be that much greater). The reason for this loss can be attributed to the fanboy effect, competition from Get Smart, and the bad taste Ang Lee's Hulk left with many people. With a little luck, though, The Incredible Hulk can inch up to $140 million and still be considered a mid-level hit stateside, despite its hefty budget. Overseas is where it can hopefully make up the rest.
As a side note, the 67% drop for The Happening is not surprising in the least. It received terrible reviews, lousy word-of-mouth and it is, simply, a bad movie.
James D. Ruccio: I very surprised by the huge drop of Hulk. You could tell they were trying to pump up the second week gross with the additional spoiler appearances and heavy rotation of spots.
It really didn't deserve the drop-off as it was superior to the Ang Lee version and a good summer comic book movie independent of that.
Daron Aldridge: I'm not surprised at either, except that The Happening wasn't a little steeper but it was almost identical to the drop of The Village. I haven't talked to a single person who has seen or wants to see it. Market apathy tells me that Fox should be happy that they are close to matching the budget. Plus, the self-referential tagline of the movie was arrogantly loathsome. With regard to the Hulk, it is more disappointing than surprising. I had hoped for stronger legs and the thought that it will not completely outperform Ang Lee's version, just proves that five years wasn't long enough.
Sean Collier: I'm more surprised by The Happening - in that it wasn't lower than it is. I haven't heard anyone say anything positive about The Happening - and I saw it with someone who actually liked Lady in the Water. With word-of-mouth this dreadful, Shayamalan should be thrilled with the numbers The Happening has drawn to this point. Perhaps audiences are going out of morbid curiosity.
Jason Lee: I did not find either happening to be incredible (pause for laughter). Both were bound to fall given their negative word-of-mouth. They should just each be happy that their opening weekends were solid enough to push them into profitability.
Reagen Sulewski: Marvel must be wondering what the hell they have to do to sell a Hulk movie. "We're meeting you halfway, hippies!"
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