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WE ARE VERY PLEASED WITH THESE NUMBERS!!! But we still don't know what we're yelling about.

Kim Hollis: Step Brothers opened to $30.9 million, and Sony executives have indicated that they are pleased with this result. Do you think they should be?

David Mumpower: Yes and no. Given how atrocious the trailers for this were, I see $30 million as a respectable result. The concern is that Blades of Glory opened to $33 million while Talladega Nights: The Legend of Ricky Bobby opened to $47 million. Since this production is a de facto sequel to Talladega Nights in terms of re-pairing that film's leads, it seems like Sony left a lot of money on the table due to the shaky quality of this comedy. But at least it's not the disaster Semi-Pro was.

Tim Briody: They should be very happy. It's a hit both of them needed, since Ferrell's Semi-Pro and Reilly's Walk Hard both tanked.

Pete Kilmer: Remember the day when $30 million was a spectacular opening number?

Jamie Ruccio: I think they can be pleased somewhat. While not at the level of Talladega Nights, it certain was a rebound from Semi-Pro. I think the shelf life of a frat-comedian is certainly finite (see the heyday of Adam Sandler) and that perhaps we're seeing the slow down of Will Ferrell funny-train. I think you can even throw out Talladega Nights as I am not entirely convinced that some of the success was not due in part to the Nascar setting. And I disagree that the trailers were bad, if anything they hinted at what was come. The R-rated trailers even more so.





Brandon Scott: It will be a money maker with a reported $65 million budget. As Ferrell's third largest opening ever as well as being an R-rated title, this is a pretty solid result.

Daron Aldridge: Given the poor showing of Semi-Pro and embarrassing outing of Dewey Cox, "pleased" is probably the most accurate verb Sony could use. They didn't try to oversell their perception of the total. While not even close to Ricky Bobby's debut, it's respectable enough and is only $3 million shy of Semi-Pro's grand total.

Scott Lumley: Of course they should be happy. This is a decent little comedy made for not much money starring Will Ferrell. It's not meant to be a blockbuster, it just has to be profitable. A $30 million opening shows that it should be.

Jason Lee: I think they should be ecstatic. They tricked almost four million people into shelling out hard, earned money for a stupid film.

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