Monday Morning Quarterback Part I
By BOP Staff
August 4, 2008
Try not to think about what might have beenKim Hollis: How would The Mummy's box office have been influenced down the road if it had been able to claim it was the film that knocked The Dark Knight from the top spot? Do you think it would have mattered?
Pete Kilmer: I don't think it mattered. Some movie at some point is going to do it.
David Mumpower: Beating The Dark Knight would have been a fascinating piece of box office trivia along the lines of Lost in Space being the movie that knocked Titanic out of first place. I'm not sure it would have helped the movie's box office prospects much, though. For whatever reason, people were not interested in this particular Mummy. Maybe Arnold Vosloo is a bigger draw than we thought. It's either that or people felt that if Rachel Weisz couldn't be bothered to show up, why should we. Under any circumstance, saying "We're Number One! Barely! For One Weekend!" wasn't going to help that much.
Reagen Sulewski: I think it would have been worth a little bit of extra publicity, but I'm not convinced it really would have mattered over and above just being a normal #1 film. With the "See it now! Now! NOW!" culture that movies have these days, being the top film of the weekend is more just a bonus than anything. By the next week, we've moved on to something else shiny.
Scott Lumley: It wouldn't have mattered at all. For this movie to claim, "We knocked The Dark Knight out of the top spot!" would be similar to me claiming that I have a shot with Angelina Jolie if she left Brad Pitt - highly suspicious and pretty much laughable.
Brandon Scott: If it would have done $60 million and really significantly beat The Dark Knight, then that would have been a more legitimate marketing claim. This is a movie that fans of the first two will see. Maybe Jet Li draws a few others but newcomers will be few and far between.
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