Monday Morning Quarterback Part II

By BOP Staff

August 19, 2008

BOP loves a good conspiracy theory.

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I would have gone and seen Pineapple Express, but I got high.

Kim Hollis: Pineapple Express fell 58% to $9.8 million. With a running total of $62.9 million after 12 days, is this a win for Sony/Columbia?

Shane Jenkins: Absolutely. While it won't end up with Superbad money, this is pretty much a home run in terms of stoner comedies.

David Mumpower: Oh, Pineapple Express is absolutely a win, but the second weekend drop reflects the fact that they cannibalized its box office with the Wednesday opening. A comedy from the Apatow team should never have a 57% decline in its second weekend. The whole point of them is to run indefinitely at a predictable pace.




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Sean Collier: In the weeks leading up to Pineapple Express, I felt like it was all my friends talked about; when it finally appeared, it seemed that most people forgot it was out for a few days, then reported that it was "okay." The marketing campaign for this one peaked a little too early, I think. Still, it shouldn't derail goodwill towards Apatow, Rogen and co.

Jason Lee: Considering that this stoner insta-classic will gross more than double that of The Clone Wars, I think this is a total win.

Brandon Scott: My only question is why didn't it fall 90%? Yeah, it's a win. It will end up with at least $75 million against a budget of $27 million. Sony will see nothing wrong with that. And with that Superbad and Pineapple spin-off/joint film being rumored, well, I think they are pleased.

Tim Briody: Big, big hit movie and I have that Paper Planes song stuck in my head, but yeah, the Wednesday opening was the only misstep.


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