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Sean Collier: Horror needs gimmicks to survive, and this is a good one - Lionsgate should be very pleased, but not surprised. The fact that My Bloody Valentine managed to get a few positive reviews can't hurt, either. I maintain, though, that any half decent horror movie without direct competition will pull in a quick $20 million.

Max Braden: Other than the breakout Cloverfield last January, horror/thrillers typically make half that, so they should be very pleased. Like Paul Blart, My Bloody Valentine may have been a tension breaker from all the serious award contenders in theaters right now. It makes me wonder how well it would have done on Valentine's Day weekend, though.

Daron Aldridge: Since it performed in line with many of the horror movies as of late, I think they should be pleased. If they were hoping for more of a bump from the 3-D hook, then they might not be too pleased.

David Mumpower: My Bloody Valentine 3-D cost about $13 million to make and has already earned $24.2 million domestically. Obviously, we haven't seen much of this lately in the current economic climate, but I believe this is what used to be described as "profitable" back when we still saw such economic behavior.

Save your 3-D glasses and watch Chuck in 3-D!

Kim Hollis: Do you consider Real-D the future of the industry or just a novelty that will be largely forgotten in ten years?

Brandon Scott: I kind of addressed this in my last post, but I think in particular for horror, this is something that could work. I haven't seen the technology and to suggest it will be here in ten years is way too long a time frame, simply because the tech will change and evolve, but I think this is the start of what theaters need to bring to keep asses in the seats going forward. With the evolution of home theater, stereo, etc., movie houses need something to continue to separate themselves and offer a unique experience.

Joel Corcoran: I think it'll be a little bit of both. I don't see the Real-D technology as it is now sticking around for ten years. The Real-D company, or someone else, will come along and make a newer, better version of the technology. But I think ten years from now, we'll be looking back on My Bloody Valentine and Journey to the Center of the Earth as pioneering films in 3-D technology, just like we look at Toy Story as the pioneering film for CGI or The Matrix as the pioneering film for "bullet-time" effects.

Sean Collier: I wouldn't suggest that Real-D is the future of the industry, but I do think that it'll make 3D a viable option for filmmakers. Audiences seem to be okay wearing the glasses (and paying a couple bucks more,) and studios seem willing to put the extra money behind the projects. I think that ten years from now, it'll be expected that every theater has one 3D offering at any given time.

Max Braden: 3-D has been around in the movies for decades as a fringe novelty and I don't think Real is going to suddenly enlarge the market. Think about other potentially transforming elements in the movies; about the only one that has had a serious impact has been computer-generated effects. But the industry has been talking about digital actors replacing humans for over 20 years, and that's still not a likely prospect. Like CGI, Real 3-D will probably be used to enhance certain films, but not become the standard for most.

David Mumpower: The agreement by Disney/Pixar and DreamWorks Animation to do all of their CGI films in Real D goes a long way in legitimizing the longevity of the technology. I am reticent to say that this will be the case for the next ten years, however, as that's a lot of research and development cycles away. Ten years ago, there was no such thing as Google, Wikipedia, or (worst of all) BOP. DVD was not popularized yet, HDTV seemed to be on indefinite delay due to a lack of government standards, and movie downloads seemed like an impossibility. So much can change in just five years that I'm not willing to say that Real D is the long term future of the industry, but I do believe that the next three to four years are going to be very, very good ones for that technology.

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