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Really, the Cavemen sitcom should have been enough to teach us that no one wants caveman comedy right now.

Kim Hollis: Year One, the Jack Black/Michael Cera caveman comedy, opened to $19.6 million. Do you consider this a win, lose or draw for Sony?

Brandon Scott: It's a draw at best, I would say more of a loss. Its budgeted at roughly $60 million, so it's hard to see it doing any better than recouping that money here, and I don't know that it will even do that. The flipside is this looked so freakin' awful that its almost a win since I can't fathom it making $20 dollars let alone $20 million.

Josh Spiegel: Right now, this is a draw. My guess is that it will drop like an anvil once Transformers Part Deux rolls into town on Wednesday. If, by some wild twist of fate, it doesn't have a drop of at least 55% next weekend, this may end up as a near-win. The movie did look pretty bad, and the reviews have been atrocious, so this one making $20 million is probably the best news Sony could have gotten. Year One will certainly not be as much of a bomb as Land of the Lost, which has to make Sony a little happy.





Reagen Sulewski: If you judge by Jack Black's standards, it's a disappointment, since it throws well under even Nacho Libre. If you judge by stoner comedies, it's well ahead of the game there, and I see this becoming a pretty big rental hit down the road. We've seen better movies flop worse though, so really the situation could have been a lot worse.

Scott Lumley: This is clearly a loss. The actuals for this one showed it coming at fourth on the weekend behind The Proposal, Hangover and the sublime Up. The marketing has been absolutely insane for this one for some time now and those Super Bowl spots did not come cheap. I have no idea how this came in at $60 million either. What were they spending that money on? Was Michael Cera covered in real gold in that one commercial?

Sony had better pray this becomes a cult hit, because if it does they might break even on it in about four years.

Jason Lee: I agree with Scott that this couldn't have been cheap but at the same time, as a throwback genre comedy, I really can't see this film doing better than it did. I just don't see Life of Brian-esque films opening over $25 mil in this day and age.

Max Braden: I'd call it a loss given the amount of advertising we saw for it. When a studio's behind a project that much it tells me they're banking on a big opening, and a sub-$20 million debut can't be considered that big for all the effort. But hey, it beat Land of the Lost, so...

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