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Calvin Trager: Shalimar, your screenplay was funny but lacked an emotional core. It should be more like that movie "Valentine's Day: Any Of You Know Who Robert Altman Is? No? Good!" I have several more thoughts. First, how is Will Smith not in this movie? Taylor Swift and Taylor Lautner will "break up" via their publicists within three months. And lastly, somewhere out there a very deluded screenwriter is talking themselves into taking a crack at St. Patrick's Day: The Movie.

Reagen Sulewski: Calvin, you're about a month too late on the Taylor/Taylor split, though I do hold out hope that Swift will marry Courtney Taylor-Taylor of The Dandy Warhols. If it feels like I'm evading the question, well... hey, look over there!

What's funniest about this result to me is that it flies in the face of all the usual excuse making that studios do when their films flop. Bad weather? Check. Olympics on TV? Check. Strong competition? Check and check. Whenever you see a studio flack spinning a box office report from now on, point them to this weekend.

Kim Hollis: I think that once again we're seeing that the under-served female demographic is turning out for a movie that is targeted solidly their way. Studios are recognizing the power of this group's dollars, and although I don't think they can keep throwing garbage at the screen and hoping it sticks, it's a fine strategy for the short term.

Tom Macy: Man, now that I've vowed to never mention Avatar in an MMQB post ever again (aw, dammit!) I was hoping I'd stop explaining a film's success without using the word "wow." I had no doubt this would be successful but at $52 million, Valentine's Day had almost the highest opening for a romantic comedy ever – a bit shy of Sex and the City's $57 million a couple years ago. With no built in audience to explain this type of breakout success, you have to at least acknowledge the possibility that some guys may not have been just tolerating taking their girlfriends but actually greeted the prospect with genuine enthusiasm. How did WB pull this off? Someone figured out that a movie and popcorn is a lot cheaper than the Valentine's Day prefix at The Cheesecake Factory.

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