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Jim Van Nest: I agree with Reagen for the most part here. But I don't know that people care about films being withheld from reviewers that much. I think it's that movies are expensive and times are tough. People are not going to pay that kind of jack for a crappy looking movie anymore, just for the fun of going to the theater. Seems to me folks are being way more choosy with their entertainment dollars these days.

Reagen Sulewski: Jim, to clarify, it's not that I think they care about getting a review, but that audiences are savvy enough now to know that that means bad news.

Jason Lee: If you are a male moviegoer, you probably had very little interest in seeing this film. If you are a female moviegoer, you probably already spent $35+ bucks last week on a ticket to Sex and the City 2 and martinis. I'm not surprised that this film opened where it did, despite the star-wattage of Kutcher and Heigl.

David Mumpower: Michael touches on an issue that cracked me up. Not only was the film not screened for critics, but a wildly disingenuous quote was given as to why:

"We want to capitalize on the revolution in social media by letting audiences and critics define this film concurrently... In today's socially connected marketplace, we all have the ability to share feedback instantly around the world. In keeping with this spirit, Lionsgate and the filmmakers want to give the opportunity to moviegoing audiences and critics alike to see Killers simultaneously, and share their thoughts in the medium of their choosing. We felt that this sense of immediacy could be a real asset in the marketing of Killers."

So, I want to thank our friends at Lionsgate (no, really, I have a couple of friends at Lionsgate) for giving us this rare opportunity for consumers and critics to simultaneously reject a movie. *raises fist in the air as an act of brotherhood*

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