Monday Morning Quarterback Part II

By BOP Staff

June 29, 2010

As you can clearly see, this picture conclusively proves that Ghana cheated against the US.

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Reagen Sulewski: One of the classic blunders (land war Asia/Sicillian death on the line, etc.) is blinking on your marketing campaign. The last thing you want to do is to confuse audiences about what kind of movie it is you want them to see. You can have audiences amped up, make one bad commercial, and all those "want to see"s turn into "meh"s, and you're never getting those back. The initial hyperactive and kinetic trailers were in my estimation, perfect, and playing it up as a "Serious Action Film" robbed it of the most interesting part of the campaign. I guess they also got nervous when they saw the returns on Killers, but you need to have confidence.

The comments about the Wednesday opening are also on point - they made the move too late, and then barely pushed it. This has the feel of trying not to fail rather than trying to succeed.




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Michael Lynderey: Knight and Day certainly seemed like a good idea on paper, but movies like this seem to be getting riskier and riskier to make. Established franchises, remakes, sequels, and comic book adaptations are where the ticket's at, while original action movies with big stars (i.e. of the Con Air or Face/Off variety) seem to be getting scarcer and scarcer. I think Knight & Day would have done very well if it was released in, say, 1998. Now, though, it's a bit out of time.

Shalimar Sahota: I can't understand this at all. I was expecting this to open double what it actually did on the weekend. Instead it's closer to what the The A-Team achieved few weeks back. Has Cruise's unusual behavior since 2005 (that didn't involve him breaking any laws or end up getting arrested) really had that much of an effect on his box office? If that is the case, and people are put off by Crazy Cruise, then I'm very disappointed. I guess audiences didn't want to see him playing someone that's probably closer to his real life persona than any other character he's played. With the exception of Iron Man 2, for whatever reason, audiences just aren't warming to action flicks this summer. As much as I'd like them to succeed, I wouldn't be all surprised if Fox's next release, Predators, and maybe even Sony/Columbia's Salt, ends up under performing.

I kinda agree with Michael, in that yes, as an original film, Knight and Day was certainly a risky venture. But I'm the kind of person that would rather watch and support an original film, rather than something from an established franchise. Though I understand how it would feel safer for the studios.

Eric Hughes: Michael, I hear ya, but I think it's the studios' unwillingness to take risks that lead to movies like Knight and Day. Next month's Inception looks fantastic not only because of Christopher Nolan and its star power, but also because it has more of an original story to tell. Something like Knight and Day can probably be compared to so many other things because it severely lacked in the creative process that would have made it unique. Or, that's the impression people seemed to have gotten from promo material.


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