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Reagen Sulewski: This is a film based on a graphic novel with an idiosyncratic mix of obsessions, and which is deliberately self-limiting in its audience. Of course this wasn't going to be a big hit off the bat. And to Universal's credit, they didn't try and sell it as such (or at least, not much. Let us not speak up the Matthew Patel ad). This is not a film that a lot of people are going to "get" right away, but should pick up followers as it goes along (even if I think it's imperfect in a couple of ways). Such is the price of being a trailblazer.

Shalimar Sahota: As Bruce already said, "this is the sort of film that just about every male under the age of 18 would pay their parents’ good money to see," and since it's coming to the end of summer, I think they can only afford to see so many films and the wallet is running dry. Josh's comment on the poster is correct, since it doesn't give a great impression of what the film is. The new one with both Cera and Winstead standing before the exes is a little better. And Matthew's mention of the second trailer is spot on. In my opinion it's one of the best trailers ever edited. As Reagen has said, some people simply weren't going to "get it." Kirk Honeycutt's negative review at the Hollywood Reporter was one of the first I read and this proved it, rightly questioning why Scott has to battle seven evil exes (the comments this review has make for an amusing read).

It unfortunately doesn't open near me for another two weeks yet. However, given the overwhelming positive reviews, to me this seems to have the unique distinction of being the best video game movie that isn't based on a video game. I imagine that alone would alienate most people. At least Edgar Wright has just scored his biggest opening weekend. One can only hope that the film survives on great word-of-mouth.

Jim Van Nest: For me it comes down to two things. 1) I'm over Michael Cera's shtick. It went from endearing to annoying and until he does something different, I'm going to have a hard time watching him. (For what it's worth, Will Ferrell is another one who's fallen into this category with me.) 2) There's nothing that makes me feel like I have to rush out to the theater to see Scott Pilgrim. It'll hit DVD by Halloween and I can check it out then. There was just nothing about it that made me feel like a theater viewing was a must.

Max Braden: The trailer made me think of Nick and Norah's Infinite Playlist, which opened at $11.3 million in October 2008, crossed with the style of Kick Ass. The number of people over age 30 who were likely to to see this was bound to be few. Pilgrim may eke out a total of $30-35 million, but it will be a bigger DVD (stream? are we still saying "DVD" these days?) rental.

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