Weekend Wrap-Up for September 3-5, 2010
The American takes on Machete
By John Hamann
September 5, 2010
The Last Exorcism finishes fourth, but that's only because it's Labor Day Weekend. With its drop, the film should have slipped to the bottom rungs of the box office ladder. The Lionsgate mockumentary dropped precipitously this weekend, falling 63% and earning only $7.6 million. Lionsgate doesn't care, as The Last Exorcism was a $2 million pickup for the studio. That $2 million has now turned into $32.3 million, and Exorcism could still see $40 million before its done.
New release Going The Distance is the biggest loser in a number of ways this weekend. The Drew Barrymore/Justin Long rom-com finished the three-day portion of the weekend with only $6.9 million in sales from the most venues of our three openers – 3,030 – and had a lowly venue average of $2,272. With a production cost of $32 million, it was also the most expensive new release of the weekend, and it was the worst reviewed opener of the weekend as well. The Warner Bros. property finished with a 48% fresh rating, behind Machete (71%) and The American (61%). Forgetting He's Just Not That Into You, Barrymore has stunk it up at the box office as of late. She's missed with Everybody's Fine ($3.9 million opening, $9.2 million finish), Whip It ($4.7 million opening, $13 million finish), and Lucky You ($2.7 million opening, $6 million finish). Charlie's Angels 3 anyone?
The Expendables finishes sixth as Stallone and friends enjoy a fourth weekend in the top ten. The Lionsgate product earned $6.8 million and was off 29% compared to last weekend. The Expendables has now earned $92.3 million stateside against an $80 million budget – and is popping overseas, as it has already earned $100 million on foreign shores.
Will Ferrell's The Other Guys ends up seventh, as the run for this one continues. Sony's action comedy earned $5.4 million in its fifth weekend and was off 14%. While no Rush Hour, The Other Guys has managed to eclipse the $100 million mark, taking in $106.9 million.
The other Sony release in August is Eat Pray Love, and while the Julia Roberts travelogue may not have achieved what Sony was hoping for, it still will be a financial success. Eat Pray Love earned $4.9 million in its fourth weekend, and was off 29%. It cost Sony $60 million to make, and has now brought in $69 million. This one should be huge overseas, where it has yet to open.
Ninth goes to Inception, which has been in the top ten for two months. Inception earned another $4.5 million this weekend and was off 7%. It has now taken in $277.1 million domestically, and is approaching $400 million in overseas business. Inception may have been costly to make ($160 million) but is proving to be one of the better investments of the summer.
Nanny McPhee returns gets the low rung in the top ten this weekend, as the Emma Thompson production never caught on in US cinemas. Nanny McPhee Returns earned $3.6 million this weekend and was off 24%. The $35 million Universal release has now earned $22.4 million stateside and $63 million overseas.
Overall this weekend, it was a typical Labor Day frame at the box office. The top 12 films this weekend earned only $81.3 million this weekend. Last year, with Final Destination on top for the second consecutive frame, the top 12 brought in $81.1 million - an almost identical number to 2010. Next weekend looks even slower, as the only opener is Resident Evil: Afterlife. Like usual, wake me up when September ends.
1 |
The American |
Focus Features |
$12,968,744 |
$13,177,790 |
New |
$19,806,118 |
2 |
Machete |
Fox |
$11,300,000 |
$11,416,164 |
New |
$14,102,888 |
3 |
Takers |
Screen Gems (Sony) |
$11,450,000 |
$10,876,732 |
- 47.0% |
$39,986,817 |
4 |
The Last Exorcism |
Lionsgate |
$7,550,000 |
$7,341,976 |
- 64.0% |
$33,522,575 |
5 |
Going the Distance |
Warner Bros. Pictures |
$6,885,000 |
$6,884,964 |
New |
$8,508,290 |
6 |
The Expendables |
Lionsgate |
$6,750,000 |
$6,620,133 |
- 30.5% |
$93,885,594 |
7 |
The Other Guys |
Columbia Pictures (Sony) |
$5,400,000 |
$5,287,889 |
- 15.9% |
$108,130,839 |
8 |
Eat Pray Love |
Sony/Columbia |
$4,850,000 |
$4,800,758 |
- 29.6% |
$70,279,644 |
9 |
Inception |
Warner Bros. Pictures |
$4,530,000 |
$4,572,249 |
- 6.2% |
$278,457,609 |
10 |
Nanny McPhee Returns |
Universal Pictures |
$3,574,560 |
$3,533,925 |
- 25.0% |
$23,672,660 |
11 |
Despicable Me |
Universal Pictures |
$2,824,000 |
$2,984,015 |
+ 4.3% |
$241,498,630 |
12 |
Vampires Suck |
Fox |
$3,000,000 |
$3,196,167 |
New |
$33,240,602 |
|
Also Opening/Notables |
|
We Are Family |
Utv |
N/A |
$296,907 |
New |
$366,354 |
|
Mesrine: Public Enemy #1 |
Music Box Films |
$70,000 |
$74,449 |
New |
$100,242 |
|
A Woman, a Gun, a Noodle Shop |
Sony Classics |
$27,761 |
$27,330 |
New |
$35,033 |
|
Last Train Home |
Zeitgeist |
$20,000 |
$20,418 |
New |
$24,207 |
|
Prince of Broadway |
Elephant Eye Films |
N/A |
$9,800 |
New |
$11,992 |
|
Avatar |
20th Century Fox |
$2,300,000 |
$2,257,595 |
- 43.7% |
$758,247,840 |
|
Mesrine: Killer Instinct |
Music Box Films |
N/A |
$91,376 |
New |
$336,376 |
|
The Switch |
Miramax |
$3,068,000 |
$3,119,557 |
- 31.9% |
$22,292,201 |
|
Piranha 3D |
Dimension Films |
$2,300,000 |
$2,432,258 |
- 43.5% |
$23,105,959 |
|
Lottery Ticket |
Warner Bros. Pictures |
$2,290,000 |
$2,151,388 |
- 44.2% |
$21,074,972 |
|
The Tillman Story |
Weinstein Co. |
$133,000 |
$136,399 |
New |
$303,560 |
|
Scott Pilgrim vs. the World |
Universal |
$1,581,720 |
$1,553,475 |
- 38.0% |
$29,267,130 |
|
Get Low |
|
$1,258,149 |
$1,204,465 |
- 26.6% |
$5,760,386 |
|
Salt |
Columbia Pictures (Sony) |
$1,250,000 |
$1,257,471 |
- 33.3% |
$115,561,662 |
|
The Girl Who Played With Fire |
Music Box Films |
N/A |
$236,420 |
New |
$6,643,255 |
|
Toy Story 3 |
Walt Disney Pictures |
$1,900,000 |
$1,944,801 |
+ 92.4% |
$408,890,408 |
Click here for all weekend data
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Box office data supplied by Exhibitor Relations
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