Weekend Wrap-Up
Jackass Does Not Stunt Box Office Growth
By John Hamann
October 17, 2010
Life As We Know It finished fifth this weekend after finishing second over its opening frame. Like The Social Network and Secretariat, Life As We Know It had a demographic (in this case the rom-com fan) all to itself and was able to hold decently. The Katherine Heigl film earned $9.2 million and was off 37%. The $38 million Warner Bros. effort has now brought in $28.9 million, and could finish with as much as $50 million before its domestic run is complete.
The Legends of the Guardians: The Owls of Ga'Hoole lands in sixth this weekend, down from fourth last weekend. The Zack Snyder 3D flick earned $4.2 million this weekend and was off 39%. The $80 million Warner Bros. kids flick now has a running total of $46 million and a foreign gross of about $30 million.
Seventh goes to Ben Affleck's The Town, which is in its fifth weekend, and gets buried by time and competition. The Town earned $4 million and was off 37% as the adult targeted Red, Jackass 3D, and The Social Network get in its way just a little bit. Regardless, the $37 million thriller has a domestic running total more than twice its production budget. The Town has earned $80.5 million and could still see $90 million before it's through.
Eighth goes to My Soul To Take, as the little-seen Wes Craven flick gets chopped in half over its second weekend. Soul earned $3.1 million and was off 54% compared to last weekend. Horror is cheap, though, as this one cost $25 million to make so this one won't hurt Universal like Land of the Lost did. Give the horror flick $11.9 million earned so far.
Ninth is Easy A, as the well made high school flick hangs on to a top ten spot for another weekend. Easy A earned $2.7 million and was off 38%. This Screen Gems effort has been huge for the studio, as it cost $8 million to make and has earned $52.3 million so far.
Finally in tenth is the end of Wall Street: Money Never Sleeps. The Oliver Stone flick earned $2.4 million over what will be its last weekend in the top ten, and dropped 49%. While under-performing at the domestic box office ($47.9 million so far), it's having better luck overseas, where it has picked up $36 million so far.
Overall, the box office was way up over last weekend's top 12 ($81.3 million, the lowest October top 12 since 2007), but was up against a very lucrative weekend last year. A year go, the box office was led by Where the Wild Things Are which took in $32.7 million, and was followed by big films like Paranormal Activity, Law Abiding Citizen, and Couples Retreat. The top 12 managed $127.6 million. This year, the top 12 found $121.3 million, an admirable total, but just a little behind what happened last year.
1 |
Jackass 3D |
Paramount Pictures |
$50,000,000 |
$50,353,641 |
New |
$50,353,641 |
2 |
Red |
Summit Entertainment |
$22,500,000 |
$21,761,408 |
New |
$21,761,408 |
3 |
The Social Network |
SONY |
$11,000,000 |
$10,317,395 |
New |
$62,436,364 |
4 |
Secretariat |
Walt Disney Pictures |
$9,503,000 |
$9,318,886 |
- 26.6% |
$27,332,941 |
5 |
Life as We Know It |
Warner Bros. Pictures |
$9,200,000 |
$8,955,409 |
- 38.3% |
$28,620,147 |
6 |
Legend of the Guardians: The Owls of Ga'Hoole |
Warner Bros. |
$4,235,000 |
$4,228,236 |
New |
$45,994,776 |
7 |
The Town |
Warner Bros. Pictures |
$4,040,000 |
$3,977,006 |
- 38.0% |
$80,510,629 |
8 |
My Soul to Take |
Universal |
$3,161,250 |
$3,170,310 |
- 53.7% |
$11,915,595 |
9 |
Easy A |
SONY |
$2,650,000 |
$2,633,456 |
New |
$52,317,481 |
10 |
Wall Street: Money Never Sleeps |
20th Century Fox |
$2,350,000 |
$2,363,166 |
New |
$47,894,896 |
11 |
It's Kind of a Funny Story |
Focus Features |
$1,264,737 |
$1,223,455 |
- 39.2% |
$4,005,161 |
12 |
You Again |
Walt Disney Pictures |
$1,227,000 |
$1,215,987 |
- 51.6% |
$22,982,000 |
|
Also Opening/Notables |
|
N' Secure |
Freestyle |
$1,384,614 |
$1,166,406 |
New |
$1,166,406 |
|
I Want Your Money |
Freestyle |
$279,240 |
$249,428 |
New |
$249,428 |
|
Hereafter |
DreamWorks |
$231,000 |
$220,322 |
New |
$220,322 |
|
Conviction |
|
$110,000 |
$102,351 |
New |
$102,351 |
|
Vision |
Zeitgeist |
N/A |
$11,406 |
New |
$14,214 |
|
The Trouble With Terkel |
Indican |
N/A |
$3,972 |
New |
$3,972 |
|
Down Terrace |
Magnolia |
N/A |
$3,088 |
New |
$3,088 |
|
Nowhere Boy |
|
$353,259 |
$340,792 |
+546.1% |
$412,155 |
|
Stone |
|
$229,000 |
$229,959 |
+203.5% |
$343,100 |
|
Inside Job |
Sony Classics |
$90,299 |
$90,299 |
New |
$153,135 |
|
Tamara Drewe |
Sony Pictures Classics |
$20,533 |
$20,533 |
+ 10.4% |
$50,699 |
|
Case 39 |
Paramount |
$1,219,000 |
$1,206,817 |
- 55.0% |
$11,924,115 |
|
Let Me In |
Overture Films |
$849,000 |
$830,676 |
- 66.1% |
$11,046,691 |
|
Waiting For 'Superman' |
Paramount Vantage |
$753,000 |
$742,725 |
New |
$2,523,075 |
|
You Will Meet a Tall Dark Stranger |
Sony Classics |
$300,902 |
$300,902 |
New |
$1,291,278 |
|
Devil |
Universal |
$993,465 |
$976,005 |
- 46.1% |
$31,577,470 |
|
Never Let Me Go |
Fox Searchlight |
$325,000 |
$327,083 |
- 5.4% |
$1,660,353 |
|
Catfish |
Universal |
$205,320 |
$210,540 |
New |
$2,629,356 |
Click here for all weekend data
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Box office data supplied by Exhibitor Relations
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