Weekend Wrap-Up
Basketball Beats Box Office As Ticket Sales Fade
By John Hamann
March 20, 2011
Sixth goes to Red Riding Hood, which disappointed with a $14 million opening in the last frame. This weekend, things did not pick up, but the news isn't devastating either. Red earned another $7.3 million, and drops 48% compared to last weekend. The budget for this Warner Bros. entry is $42 million, and the Catherine Hardwicke film should at least approach that figure. Its current total is $26 million.
Seventh goes to The Adjustment Bureau, as the Matt Damon film continues to slip. Bureau earned $5.9 million in its third frame and dropped 49%. These are the types of films that need to break out in the early spring season, or the box office just fades. Unfortunately, The Adjustment Bureau didn't do that, and the $62 million Universal film is not going to earn as much as its production budget. The good news is that it has padded its domestic take with $25 million coming from overseas, so it won't hurt Universal too much. The Adjustment Bureau has made $48.8 million so far.
Eighth is Mars Needs Moms, which somehow had at least a decent hold this weekend. One of the bigger flops in history earned $4.3 million this weekend, off 23% from its ugly $7 million opening last weekend. Remember that Mars Needs Moms cost Disney $150 million to make, and is certainly no Tangled. So far, Mars Needs Moms has earned $15.4 million, and now it's just a matter of waiting to see how much this one loses.
Beastly is ninth, as the other Twilight wannabe in the top ten continues its free fall. Beastly dropped 49% against the opening of Red Riding Hood, and this weekend it drops another 35% as it earns $3.3 million. So far, the small $17 million CBS Films release has earned $22.2 million.
In tenth is Hall Pass, the generally flat comedy from the Farrelly Brothers. The Owen Wilson/Jason Sudeikis flick earned another $2.6 million, falling a pretty lofty 48%. Hall Pass now has earned $40 million, which at least means it has beaten its budget even if it's not going to go much further than that.
Overall, the box office continues to trail 2010 numbers. The top 12 films this weekend earned $104.5 million. A year ago, with Alice in Wonderland on top for the third straight weekend, the top 12 earned $114.5 million. I keep waiting for something to break out and breathe some life into multiplexes, so maybe it will come next weekend. The opener to keep an eye on is Sucker Punch, Zack Snyder's fantasy epic – let's hope it's more 300 and less Watchmen.
1 |
Limitless |
Relativity Media |
$19,000,000 |
$18,907,302 |
New |
$18,907,302 |
2 |
Rango |
Paramount |
$15,315,000 |
$15,076,575 |
- 33.3% |
$92,577,000 |
3 |
Battle: Los Angeles |
Columbia Pictures (Sony) |
$14,600,000 |
$14,538,429 |
- 59.1% |
$60,540,135 |
4 |
The Lincoln Lawyer |
Lions Gate |
$13,400,000 |
$13,206,453 |
New |
$13,206,453 |
5 |
Paul |
Universal |
$13,155,390 |
$13,043,310 |
New |
$13,043,310 |
6 |
Red Riding Hood |
Warner Bros. |
$7,255,000 |
$7,188,131 |
- 48.7% |
$25,895,514 |
7 |
The Adjustment Bureau |
Universal Pictures |
$5,931,800 |
$5,772,510 |
- 50.2% |
$48,619,550 |
8 |
Mars Needs Moms |
Walt Disney Pictures |
$5,317,000 |
$5,316,620 |
- 23.1% |
$15,400,434 |
9 |
Beastly |
CBS Films |
$3,260,000 |
$3,198,478 |
- 36.3% |
$22,183,943 |
10 |
Hall Pass |
Warner Bros. |
$2,600,000 |
$2,568,334 |
- 48.7% |
$39,557,940 |
11 |
Gnomeo and Juliet |
Touchstone Pictures |
$2,374,000 |
$2,298,908 |
- 36.4% |
$93,587,290 |
12 |
Just Go With It |
Columbia Pictures (Sony) |
$2,300,000 |
$2,245,115 |
- 44.1% |
$97,964,324 |
|
Also Opening/Notables |
|
Win Win |
Fox Searchlight |
$153,615 |
$150,362 |
New |
$150,362 |
|
Bill Cunningham New York |
Zeitgeist |
$33,744 |
$33,677 |
New |
$49,036 |
|
Winter In Wartime |
Sony Classics |
$16,157 |
$14,937 |
New |
$14,937 |
|
Desert Flower |
|
$8,039 |
$7,657 |
New |
$7,657 |
|
Jane Eyre |
|
$477,796 |
$466,409 |
+155.0% |
$719,514 |
|
Kill the Irishman |
Anchor Bay |
$143,700 |
$140,637 |
-3% |
$332,638 |
|
Unknown |
The WeinsteinCo. |
$1,300,000 |
$1,279,351 |
- 62.0% |
$61,094,903 |
|
I Am Number Four |
Walt Disney Pictures |
$1,056,000 |
$1,015,059 |
- 55.1% |
$52,616,849 |
|
The King's Speech |
The Weinstein Company |
$2,019,000 |
$2,034,151 |
- 43.1% |
$132,476,381 |
Click here for all weekend data
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Box office data supplied by Exhibitor Relations
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