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Third goes to our first counter-programming attempt, Jumping the Broom, which surprisingly beats out the other one, which we'll get to in a moment. Jumping the Broom earned a respectable $13.7 million this weekend, but was out to only 2,035 theatres. It had a venue average of $6,732. It cost Screen Gems only $7 million to make, so it has already earned more than the production budget.

Fourth goes to our other counter-programming attempt, Something Borrowed, and the match-up against Thor and Fast Five has certainly worked for it. The Hilary Swank produced rom-com earned a not bad $13.2 million this weekend. It debuted at 2,904 venues, and had an average of $4,530. The romantic comedy stars Kate Hudson, who is usually the $21 million girl, as Fool's Gold, You Me and Dupree and Bride Wars all opened to $21 million. This time out, the content seems a little more subdued, and Warner Bros will be happy it didn't sink to the level of Raising Helen ($11 million opening). This one cost Alcon Entertainment (The Blind Side) only $35 million to make, so the result should be good in the end. It's a critical dog (18% fresh at RottenTomatoes) but that's not new territory for a Kate Hudson film.

Fifth is Rio, which likely got booted from the larger 3D venues this weekend to make room for Thor. Rio earned $8.2 million in its fourth weekend of release, and drops a fairly large 45%. Rio is a big win for Fox and Blue Sky Studios, as it has taken in $114.9 million domestically and over $265 million overseas, all against a budget of $90 million. Can you say Rio 2?

Sixth spot goes to Water For Elephants, the Reese Witherspoon circus romance. In its third weekend, Water For Elephants earned $5.6 million and was off 40%. The $38 million Fox release has now earned $41.6 million, and is going to finish up with about $55 million.

Seventh is Madea's Big Happy Family, which fell 61% last weekend after opening to $25.1 million. This weekend, the draw is only $3.9 million, as Madea falls madly again, dropping 60%. Now 17 days into release, Big Happy Family has failed to double the take from the opening frame, as its total sits at $46.8 million.

Eighth is Prom, as the cheap Disney flick flounders. Prom opened to an ugly $4.7 million last weekend, and drops 49% to $2.4 million in its second frame. This one cost $8 million to make (but millions more to market), and has earned a sad $7.8 million.

Ninth goes to the fifth weekend of Soul Surfer, and should take some pride in just hanging on to a top ten spot so long. This weekend Soul Surfer earns $2.1 million, and drops 38%. The $18 million film has now earned $36.7 million.

Tenth is Hoodwinked Too!: Hood vs. Evil. It earns $1.9 million in its second frame and drops 54%. The $30 million Weinstein release has now earned $6.7 million, and had better hope for good news from DVD-land.

Overall this weekend, things are looking up. After Fast Five led the top 12 to $144.9 million last weekend, there is more good news, as Thor led this weekend's top 12 to an even better $152 million. Last year offered a tough weekend to go up against, and Iron Man 2 popped with an $128 million open, and led the top 12 to $170.8 million. The year earlier, Star Trek opened to $75.2 million, and led the top 12 to a lesser $142.8 million. Next weekend provides a pause before the next Pirates of the Caribbean flick, as the comedy Bridesmaids opens, alongside Priest with Paul Bettany.

Top Weekend Box Office for 5/6/11-5/8/11 (Actuals)
Rank	Film	Distributor	Estimated Gross	Actual Gross	Weekly Change	Running Total
1	Thor	Marvel Studios	$66,000,000	$65,723,338	New	$65,723,338
2	Fast Five		$32,518,560	$32,445,320	- 62.4%	$139,779,285
3	Jumping the Broom	Sony/Columbia	$13,700,000	$15,215,487	New	$15,215,487
4	Something Borrowed	Warner Bros.	$13,155,000	$13,945,368	New	$13,945,368
5	Rio	20th Century Fox	$8,200,000	$8,504,001	- 42.5%	$115,206,069
6	Water for Elephants	Twentieth Century Fox	$5,600,000	$6,069,603	- 35.0%	$42,083,220
7	Tyler Perry's Madea's Big Happy Family	Lions Gate	$3,900,000	$4,178,886	-58%	$47,085,218
8	Soul Surfer		$2,100,000	$2,307,161	- 31.5%	$36,886,282
9	Prom		$2,425,000	$2,214,585	- 53.0%	$7,590,030
10	Hoodwinked Too!: Hood vs. Evil	The Weinstein Company	$1,880,000	$2,042,603	-50%	$6,876,217
11	Insidious	FilmDistrict	$1,323,699	$1,338,860	- 50.2%	$50,319,115
12	Source Code		$1,238,000	$1,244,774	- 50.4%	$50,944,922
	Also Opening/Notables
	There Be Dragons	Samuel Goldwyn	$688,940	$705,537	New	$705,537
	The Beaver	Summit Entertainment	$104,000	$107,577	New	$107,577
	Last Night	Tribeca Films	$32,000	$32,000	New	$32,000
	Battle of the Brides	Variance	N/A	$23,612	New	$23,612
	Hobo With a Shotgun	Magnolia	N/A	$12,046	New	$12,046
	Octubre	New Yorker	N/A	$7,054	New	$7,054
	Vito Bonafacci	Cavu	N/A	$3,027	New	$3,027
	Caterpillar	Lorber Films	N/A	$2,109	New	$2,109
	Cave of Forgotten Dreams	IFC Films	$350,000	$402,948	+190%	$627,449
	Dylan Dog: Dead of Night	Freestyle Releasing	$85,000	$95,368	- 87.4%	$1,106,868
	13 Assassins	Magnolia	$50,000	$48,366	+5%	$120,188
	African Cats	Disneynature	$900,000	$1,066,163	- 55.6%	$12,895,884
	Hanna	Focus Features	$800,000	$836,209	- 62.9%	$37,634,307
	Win Win	Fox Searchlight	$485,000	$528,842	- 20.6%	$8,351,373
Click here for all weekend data
Box office data supplied by Exhibitor Relations

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