Trailer Hitch

By BOP Staff

June 16, 2011

Uh oh. Looks like someone's gonna have to start purging more.

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Green With Envy

Brett Beach: Green with Envy looks like a charming rom com that could best be described as Leap Year meet Valentine's Day, but what the f%@k are Muppets doing in it? (I jest.) This is a cute teaser for the return of Kermit et al, maybe a little too much of GWE vs our beloved heroes, but why carp? It gives me hope that Segel and Stoller had a clear vision for this reboot. (Plus, there's a 99.9% chance we won't see Segel's penis in a Disney film.)

Edwin Davies: As soon as Jason Segel said, "Wait, are there Muppets in this movie?" I was pretty much sold on this new film. It looks like they have a good sense of the self-awareness that both the show and the old films had, and even though there isn't really enough here for us to get a sense of what the film will actually be like (I wouldn't be surprised if none of the first half of the trailer is actually in the final film) it has the feel of a Muppet movie.

David Mumpower: Along the lines of Edwin's thoughts, the key to the element of surprise here is the voice-over narration. The confusion of the announcer as he deduces the subject matter is integral to how funny the reveal is. I think this is the best narration since Jerry Seinfeld's Comedian trailer (




The Girl With the Dragon Tattoo

Brett Beach: First off, I think the "bootleg" red band trailer that was released a day before this, and resembled either something videotaped illicitly in a movie theater, or more perversely, one of Nine Inch Nails' snuff like videos for some of their early singles, was genius. This is pretty much that cleaned up, and I think it does the job of a teaser trailer. Build some excitement among a) the segment of the population who have not read or perhaps heard of the book and b) try to sway those who have read the book and seen the Swedish trilogy into giving it a shot. I think it was smart to have images but no dialogue snippets, as the raw and harsh cover of "Immigrant Song" by Karen O and Trent Reznor playing in the background helps provide a music video type feel. I still have no idea if releasing this during the holiday season makes any kind of business sense, but wearing the mantle of "the feel bad movie of Christmas" is the kind of dark jab I expect from David Fincher.

Bruce Hall: I think it works, for a teaser. I have a friend who has been all OVER the marketing for this film, complaining incessantly that Rooney Mara doesn't look exactly precisely 100 percent the way Lisbeth Salander is described in the books, therefore this is going to be a complete disaster. I just don't have the heart to tell him she's not a real person.


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