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Oh, well. At least Justin's got MySpace.

Kim Hollis: In Time, the science fiction Justin Timberlake vehicle, opened to $12.1 million. Is this a good enough result for a $40 million production?

Brett Beach: To focus on the positive, it's the best opening in pure dollars of any of Andrew Niccol's four efforts as writer/director (Gattaca, S1M0NE, Lord of War). If Halloween impacted it negatively and word-of-mouth is above average, it could maybe make back its budget domestically. While I now understand more about the plot, up until 48 hrs ago, I had only vague notions of a vague plot and it didn't seem all that enticing. Now, it feels slightly more so, but still lacking the emotional connection and romantic pull of April's Source Code. I have no doubt Timberlake will headline a blockbuster in the future, the future just isn't quite now.

Bruce Hall: No, it's really not good enough. And I sat here for a good long time trying to think of a way to spin it positive, but I really can't. But this is a stain that will wash right out. This isn't going to stop doors from opening for Justin Timberlake. Right now, he's too big to fail. I agree that one day he'll catch on in front of the camera. But I also agree that it's not today.

Edwin Davies: As with so many films these days, the global box office will probably be the saving grace for In Time, which I suspect will finish up with less than $35 million unless it has a really spectacular run. On the other hand, for a film with a concept that is really hard to put across in a television spot or trailer, this is more than I would have anticipated, and that budget is nothing if not modest by science fiction standards. It's not going to have the same sort of run that The Adjustment Bureau or Source Code had (or Inception, which is kind of the Patient Zero for this run of slightly obtuse, cerebral thrillers we've seen of late) but it's not going to be a complete disaster, and it'll probably end up developing a cult audience on DVD as Niccol's first film, Gattaca, did.

Jim Van Nest: I saw a trailer for this one a long time ago and I was really intrigued. I thought it looked fantastic. Recently, I've seen a ton of commercials for it that make it look average, at best. In some of them, it looked terrible. I'm not sure what happened between the first trailer and the opening week media blitz, but it missed the mark something horrible. Thanks to those awful TV commercials, I spent a lot of time last week telling people, "No really...the first trailer looked amazing. No, I haven't been drinking."

Kim Hollis: It's a forgettable result for a movie that no one will remember in six or seven months. Honestly, I'm surprised Nic Cage didn't star. Fortunately, he was too old for the premise.

David Mumpower: What I found notable about the movie in the months leading up to its release is that it somehow managed a Christopher Nolan vibe, and I liked the featured cast a lot. Cillian Murphy is quite selective with his projects, Timberlake showed a lot with The Social Network, and I like all three of the established television actors, Matt Bomer, Vincent Kartheiser and Johnny Galecki. Plus, the two women are Amanda Seyfried and Olivia Wilde. I expect this to be a potential nominee for Best Cast when we do Calvins voting this year yet the movie ads are a mess. It somehow seemed less clear than Source Code, a movie I love whose marketing clips were opaque. I kept waiting for something that explained the story better but this is an issue I have had before with the work of Andrew Niccol. Brett mentioned his prior projects and I actually like S1M0NE the best of the trio. Gattaca bores me to tears while Lord of War didn't do much for me either. His stories just don't seem to appeal to me in the least and given his prior box office failures, that seems to be the minority opinion (although Gattaca has obviously become a semi-popular cult film over the years). I view In Time's opening weekend result as primarily cast based and something of a best case scenario, all things considered. It's just too weird for most consumers.

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