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David Mumpower: You have all touched upon the comparison with Dolphin Tale. Let's throw in the numbers to explain our overall disappointment. That movie opened to $19.2 million and wound up with domestic box office of $72.3 million. Its success was so impressive that we lauded it as a Top Film Industry Story for 2011 in combination with other faith-based cinema. Out of all the titles included in that group (Jumping the Broom, Courageous, Soul Surfer are the others), Dolphin Tale was the biggest box office hit, at least in terms of total revenue. That raises the expectations for a similarly themed title also based in real life events that captivated a town and eventually became a headline grabbing international fixation. The Simpsons already did a parody episode of this last season, as an example. Given the at least vague awareness consumers have of the story and the popularity of a similar title last Fall that people loved, there should have been a stronger performance here. This feels like a huge missed opportunity to me.

This year, we watched the game.

Matthew Huntley: Unfortunately, to me, the quality of the Superbowl ads this year ranged from the awful to the not-so-bad. Nothing stood out to me as good, and definitely not great. Some of the worst were the Coca-Cola ones featuring polar bears (these were so vague and non-descript I didn't know what to take from them); the Clint Eastwood "America's second half starts now," which was overlong; and all the ads for "Celebrity Apprentice," which made me angry because it reminded me that show is still on. The better ones, in my opinion, included the ads for the The Ronald McDonald House and Skechers, where the French bulldog races the Greyhounds. The latest movie trailers (namely The Avengers) didn't offer anything new or exciting. Kind of a blah year overall.

Bruce Hall: I liked the Audi commercial with the vampires. The Chevy Carpocalypse was pretty funny, although I'll still never buy one. Same goes for you, Fiat. Monkeys are ALWAYS funny. I think Pepsi tastes like anti-freeze, but mad props to Elton John. The First Bank spot with the guy in the chair got us all laughing. Simple. Elegant. Now for the things I hated.

1. Online versions of the "Ferris Bueller" and "Seinfeld" ads were much better.

2. Go Daddy.com always sucks. Not sure what they do, don't care.

3. The Coke polar bears? What is this, 1993? Let's bring back Mrs. Doubtfire, or the Budweiser frogs, while we're at it. Which reminds me...

4. Hey Budweiser, were all 127 ads really necessary? Just make good beer. Then you won't have to try so hard.

5. Battleship looked a lot like Transformers, but with more water and less LaBeouf. Lots of aliens, buildings falling over and people saying dumb things like "extinction level event" and "fire everything." But only two shots of an actual Battleship.

6. I have no idea what the hell Clint Eastwood was even talking about. But please don't tell him I said that.

7. Sorry fanboys, but when I see the Avengers I see the Hulk, who is a radioactive freak capable of punching a hole in a skyscraper. I see Iron Man, who wears nuclear powered battle armor. I see Thor, who is...well...a GOD. And then I see a chick with a gun, a guy with a bow and arrow and a 'roided up dude dressed like a member of the 1984 US Men's Gymnastics Team. In real life, they die first. Just saying...

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