Weekend Wrap-Up
Lorax Keeps Universal Riding High
By John Hamann
March 4, 2012
Third spot goes to last weekend's winner, Act of Valor, Relativity Media's release that uses actual Navy SEALs (who can't act their way out of a paper bag). After opening to $24.5 million last weekend and having a very targeted audience, it's not surprising that Act of Valor took in $13.7 million this weekend, dropping 44%. I'm actually surprised this one didn't drop further than it did, given its 29% fresh rating, but it may be getting some word-of-mouth due to the action scenes and an A Cinemascore. Relativity will cash in with this one, as Valor cost only $12 million to make, and has a gross so far of $45.2 million.
Safe House manages to stay at number four this weekend, as the Denzel Washington thriller digs in. Now in its fourth weekend, Safe House earned $7.2 million and dropped a not bad 34%. Another winner from Universal, Safe House crossed the $100 million mark on Thursday, making it Denzel's fourth film to cross the $100 million mark. The thriller will likely end up as Washington's second biggest of his career, behind only American Gangster, which took in $130 million. Safe House has a running total of $108.2 million, and is approaching $50 million overseas, all against a budget of $85 million.
Tyler Perry's Good Deeds falls from second to fifth this weekend, but shouldn't come as a surprise. Good Deeds earned $7 million and dropped 55% from the weekend previous. Only two of Perry's films have dropped less than 50% following opening weekend – Why Did I Get Married? and Diary of a Mad Black Woman, both of which were early in Tyler Perry's movie career. Like all Perry films, Good Deeds didn't cost a lot to make at $14 million, and should do okay as it has a gross so far of $25.7 million.
Now that The Lorax is on the scene, Journey 2: The Mysterious Island falls from third last weekend to sixth this weekend. With other family competition out there, Journey 2 couldn't keep its run alive. This weekend, Journey 2 could only eke out $6.9 million, which gives it a drop of 48%. Still, the $80 million film has now matched its budget stateside with a cume of $85.6 million, with the gravy coming overseas where its pulled in over $160 million.
Seventh spot goes to The Vow, which manages a better hold than last weekend's 57% plunge. In its fourth weekend, The Vow pulled in $6.1 million and dropped 38%. Easily Screen Gems' biggest film now, the $30 million production has brought in $111.7 million domestically and over $30 million from overseas theatres.
This Means War finishes eighth, and doesn't hold a candle to The Vow. The action/comedy/romance/bromance earned $5.6 million in its third weekend, a decline of 33%. The $65 million Fox film now has no chance of earning as much as its production budget stateside, as it has taken in only $41.5 million so far.
Ninth goes to Ghost Rider: Spirit of Vengeance, as this Ghost Rider has tanked, thanks to the awfulness of the first one. Spirit of Vengeance could only find $4.7 million this weekend, as it dropped 48%. Good thing Sony spent only $57 million on this one, as it has a gross so far of only $44.9 million.
Finally in tenth is Best Picture winner The Artist. It earned $3.9 million, which was on par with last weekend, as it increases its take by 34%. The $15 million Weinstein release has now earned $37.1 million domestically, and is approaching $50 million from overseas cinemas.
Overall, the box office stays hot compared to last year. The top 12 films this weekend earned $153.5 million, thanks mostly to The Lorax and Project X, whereas last year the top 12 offered $121.1 million on the strength of Rango. Next weekend, we get some wildcards. Set to open is John Carter, Disney's lavish sci-fi adventure which some say cost as much as $250 million, Silent House, a seemingly sharply made horror film with Elizabeth Olsen, which likely cost about one tenth of what John Carter cost to make, and A Thousand Words, a new comedy from Eddie Murphy.
1 |
Dr. Seuss' the Lorax |
Universal |
$70,720,485 |
New |
$70,720,485 |
2 |
Project X |
Warner Bros. Pictures |
$20,775,000 |
New |
$20,775,000 |
3 |
Act of Valor |
Relativity |
$13,700,000 |
- 44% |
$45,239,346 |
4 |
Safe House |
Universal |
$7,212,225 |
- 34% |
$108,176,715 |
5 |
Good Deeds |
Lionsgate |
$7,000,000 |
- 55% |
$25,744,632 |
6 |
Journey 2: the Mysterious Island |
WARNER BROS. |
$6,925,000 |
- 48% |
$85,611,000 |
7 |
The Vow |
SONY |
$6,100,000 |
- 38% |
$111,712,000 |
8 |
This Means War |
20th Century Fox |
$5,625,000 |
- 33% |
$41,463,639 |
9 |
Ghost Rider: Spirit of Vengeance |
SONY |
$4,700,000 |
- 38% |
$44,881,000 |
10 |
The Artist |
The Weinstein Company |
$3,900,000 |
+ 34% |
$37,088,418 |
11 |
Wanderlust |
Universal Pictures |
$3,753,750 |
- 42% |
$12,394,565 |
12 |
Gone |
Summit Entertainment |
$3,050,000 |
- 36% |
$8,997,977 |
|
Also Opening/Notables |
|
Tim And Eric's Billion Dollar Movie |
Magnolia |
$95,000 |
New |
$95,000 |
|
Being Flynn |
Focus Features |
$45,546 |
New |
$45,546 |
|
Boy |
Paladin |
$23,390 |
New |
$23,390 |
|
The Salt of Life |
Zeitgeist |
$21,000 |
New |
$21,000 |
|
Let the Bullets Fly |
Variance |
$11,500 |
New |
$11,500 |
|
Undefeated |
Weinstein Co. |
$84,311 |
+ 337% |
$166,139 |
|
Star Wars: Episode 1- the Phantom Menace 3d |
Fox |
$1,100,000 |
- 65% |
$42,218,333 |
|
Chronicle |
Fox |
$1,950,000 |
- 47% |
$60,865,266 |
|
We Need to Talk About Kevin |
Oscilloscope |
$132,000 |
+ 252% |
$817,720 |
|
A Separation |
Sony Pictures Classics |
$1,001,582 |
+ 173% |
$3,726,995 |
|
The Iron Lady |
The Weinstein Company |
$900,000 |
+ 29% |
$27,056,004 |
|
The Descendants |
Fox Searchlight |
$1,365,000 |
- 36% |
$80,465,726 |
Box office data supplied by Exhibitor Relations
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