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Kim Hollis: Matthew, I actually think its internal multiplier was fine. If you take out the midnights on Thursday, its multiplier was a 3.01, a number that is actually pretty fantastic. Even without removing the midnights, it had a 2.74, which is solid considering that there could theoretically have been a rush to see the film by Twilight fans. Now, that doesn't mean the film is going to hold up well, and since word-of-mouth is middling, that is the bigger concern. People will move on to the next shiny thing.

Felix Quinonez: I'm very surprised. This exceeded my expectations by at least $16 million and when you throw in the overseas gross, it's made almost $100 million in three days...not bad. I think that people at Universal are at least breathing a sigh of relief. I don't see this having great legs but it could get close to matching its budget just in this country and I'm sure the overseas grosses will be even bigger. As Bruce mentioned this will mean we'll have to see more of Kristen Stewart but it will also help out Chris Hemsworth's career...so I'll take it.

Jason Barney: I'm surprised by this film on a number of different levels. The most, and easiest to grasp is the opening weekend numbers. I saw three different estimates and predictions and each of them had Snow White opening around the $40 million range. MIB3 had an opening Memorial Day weekend of $55 million. Snow White was north of that, so in the moment, this is good news for the studio. However, I am not sure what this means in the long term. On another level, I was shocked to read how much this one cost to make. For $170 million, you have to think Universal was hoping for a much bigger opening at some point. $56 million isn't bad, and international ticket sales will probably help, but it is crazy to think execs are willing to spend so much on the possibility of a blockbuster. To be sighing in relief that this is not another "Battleship" is not exactly a sign of success.

Still, it did win the weekend, and it may end up having a good box office run. Some folks are surprised it beat the original $40 million tracking range by so much, but the trailer was great and the exposure of the three leads adds a lot. Kristen Stewart does have a lot of appeal from her Twilight work, Chris Hemsworth is certainly on a hot streak, and I know some people have commented that Charlize Theron looks stunningly good. I think another factor is the film looked dark enough, almost along the lines of the Lord of the Rings trilogy, that fans were simply willing to take a look. I am not sure if the end result will be the just another film at the box office or if this will be a moderate hit. It is not a disaster, and that appears to at least have the execs at Universal happy.

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