Weekend Wrap-Up
Spidey Transforms But Is No Transformers
By John Hamann
July 8, 2012
Fifth is Magic Mike, Steven Soderbergh's male stripper movie. After a breakout weekend, Magic Mike never had a chance to hold like Ted did, given the subject matter and the target audience (soccer moms). Any hold above 70% was going to be a success here, so a gross of $15.6 million and a drop of 60% is certainly going to work for Warner Bros. Don't forget – Magic Mike was a $7 million pick up for the distributor, and has already grossed ten times that amount. Magic Mike has singles totalling $72.3 million.
Sixth is Tyler Perry's Madea Witness Protection. I shouldn't have to tell you that these films open big and fall hard, and this one fits the mould perfectly. Witness Protection earned $10.2 million and dropped 60% (shocked, shocked, I tell you). Give this version of the Madea cash machine $45.8 million so far, with not much more to come.
Seventh goes to Madagascar 3: Europe's Most Wanted. Now in its fifth weekend, the DreamWorks Animation release earned another $7.7 million and dropped 35% (pretty good considering it lost almost 1,000 venues compared to last weekend). Madagascar 3 has now earned $196 million stateside and over $250 million overseas, against a budget of $145 million.
Eighth place goes to Katy Perry: Part of Me one of these idiotic concert movies for teens. This one earned $7.2 million from Friday to Sunday, and $10.3 million since opening Thursday. This one cost only $12 million, and I love that it's flirting with disaster despite the low budget.
Moonrise Kingdom is ninth this weekend, as the Focus Features release continues to hold nicely and enjoy a perfectly executed platform release. Now out to 884 venues (30 more than last weekend), Moonrise earned another $4.6 million and fell only 6%. This $16 million release has now been in theaters for seven weekends, and shows little sign of slowing. The Wes Anderson picture has now earned $26.9 million.
In tenth is To Rome With Love, as Woody Allen tries to keep his roll going, which he started last year with Midnight In Paris. After a couple of weekends in limited release, To Rome expanded to 806 venues and earned $3.5 million, giving it a venue average of $4,345. The comedy has already earned $12 million overseas, and has a domestic cume so far of $5.3 million.
Leaving the top ten for the first time in 10 weekends is Marvel's The Avengers. The super superhero flick finished 12th with a gross of $2.2 million. It has now earned $611.1 million domestically.
Overall, comparing year to year box office over Independence Day weekends can give a poor reflection of what's actually happening. This year, the top 12 films earned $187.1 million from Friday-to-Sunday. A year ago, the same weekend was July 1-3, as the holiday landed on Monday. That year, with Transformers 3 on top, the box office took in $191.8 million. A year earlier, with the 4th falling on a Sunday, the top 12 found $180.5 million. The last time July 4th fell on a Tuesday was 2007, and the top 12 earned $165.4 million, with Transformers earning more than The Amazing Spider-Man did. Next weekend, the only opener is Ice Age: Continental Drift, as we await The Dark Knight Rises a weekend later.
1 |
The Amazing Spider-Man |
Sony/Columbia |
$65,000,000 |
New |
$140,000,000 |
2 |
Ted |
Universal Pictures |
$32,592,560 |
- 40% |
$120,239,905 |
3 |
Brave |
Walt Disney Pictures |
$20,162,000 |
- 41% |
$174,519,000 |
4 |
Savages |
Universal Pictures |
$16,162,200 |
New |
$16,162,200 |
5 |
Magic Mike |
Warner Bros. Pictures |
$15,610,000 |
- 60% |
$72,797,000 |
6 |
MADEA'S WITNESS PROTECTION |
LIONSGATE |
$10,200,000 |
- 60% |
$45,845,955 |
7 |
MADAGASCAR 3: EUROPE'S MOST WANTED |
PARAMOUNT |
$7,700,000 |
- 35% |
$196,020,000 |
8 |
Katy Perry: Part of Me |
PARAMOUNT |
$7,150,000 |
New |
$10,250,000 |
9 |
MOONRISE KINGDOM |
Focus Features |
$4,641,580 |
- 6% |
$26,892,860 |
10 |
To Rome With Love |
Sony Pictures Classics |
$3,502,143 |
+ 406% |
$5,261,353 |
11 |
People Like Us |
DreamWorks |
$2,256,000 |
- 47% |
$9,253,000 |
12 |
The Avengers |
|
$2,170,000 |
- 51% |
$611,130,000 |
|
Also Opening/Notables |
|
China Heavyweight |
Zeitgeist |
$4,004 |
New |
$4,004 |
|
Beasts of the Southern Wild |
FOX SEARCHLIGHT |
$375,587 |
+ 121% |
$745,376 |
|
Neil Young Journeys |
Sony Classics |
$11,736 |
- 2% |
$34,144 |
|
Abraham Lincoln: Vampire Hunter |
Twentieth Century Fox |
$1,900,000 |
- 68% |
$34,006,376 |
|
Prometheus |
Twentieth Century Fox |
$1,825,000 |
- 63% |
$122,399,774 |
|
Safety Not Guaranteed |
Filmdistrict |
$260,000 |
- 31% |
$2,177,107 |
|
Snow White & the Huntsman |
UNIVERSAL |
$1,866,240 |
- 59% |
$149,854,450 |
|
Men In Black 3 |
SONY |
$1,775,000 |
- 40% |
$173,125,000 |
|
The Best Exotic Marigold Hotel |
Fox Searchlight |
$783,000 |
- 29% |
$42,033,782 |
Box office data supplied by Exhibitor Relations
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