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Shalimar Sahota: Everyone else has already hit on how this managed to appeal to adults with a fondness for those retro games and kids that just wanted to enjoy a great animated film. I'll just say that the success here shows that you can indeed make a film about video games and have it turn into a hit. The reviews would also suggest that it's probably up there with Scott Pilgrim vs. the World as one of the best video game movies that isn't based on a video game.

Jason Barney: I think they may have the timing right. Part of it goes back to Puss In Boots last year, when that film opened to a decent $36 million, then repeated with another $33 million for weekend number #2. That kind of hold was crazy and unexpected, and I am not saying we are going to have anything like that this year, but I would expect Wreck-It Ralph to play really well over the next couple of weeks. The $49 million opening is actually quite strong in my opinion, as even though we have seen some of this material before, it is new to the big screen. The weekend multiplier here is very strong, and word-of-mouth is going to be excellent. I would expect this to do well because it will bring in younger viewers; parents want their kids to see something pleasant and entertaining while at the same time reaching back to their own childhoods. It is a real distinct possibility we are talking a gross of over $100 million by the end of weekend #2, so Disney is just smiling at this point.

Felix Quinonez: Although I haven't seen it yet, judging from the reviews, it seems like they made a great movie. But I think they just really knocked it out of the park with the advertising. The trailers look really great and I will definitely check it out in theaters. I think they just hit all the right notes with their ads. It definitely seems appealing to kids and it also looks nostalgic enough to rope in older audiences. And if that weren't enough I think the time of the release is also great.

Kim Hollis: I think the debut number is right in line with what I expected. It's a movie that has wide-ranging appeal to all ages, thanks to including classic video games, but also looked funny and sweet. I'm not quite as high on the film as others (it's cute, but I think it's lacking a spark), but I'm glad that people are loving Wreck-It Ralph. It's the kind of well-intended project that I like to see animation studios create.

David Mumpower: I mentioned with the release of Hotel Transylvania that some animated movies are won during the concept phase. Sony delivered a tremendous premise with that film. I maintain that Disney has one-upped them not only in terms of opening weekend but also quality and franchise potential. Wreck-It Ralph is a clever reinvention of the classic misfit outcast theme. It is also a masterful product in terms of targeting children with everything they love in life. Disney has perfected their craft with Wreck-It Ralph. It caters equally to boys and girls with an engrossing, gorgeous package.

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