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Tim Briody: They drove a car through a plane! I was already there for Star Trek: Into Darkness no matter what. World War Z comes across as very different from what I know about the source material, but I'm pretty sure I'll see it and that it will do well. And the over the top ridiculousness of the Fast and Furious 6 trailer will make it crazy successful. A car! Through a plane!

Reagen Sulewski: The Fast and Furious producers have obviously gone mad with power over their international receipts. "But that's ridiculous!" "$600 *meelion* dollars." "OK, do it." Can we rule out a billion this time? I'm not sure we can. Iron Man 3 looks as hot as one might expect from putting Shane Black in charge, and Star Trek has definitely kicked things up to a notch of epicness. I was quite impressed with The Lone Ranger spot, as that's really the first time I've thought this project can really succeed. It's still just going to be Johnny Depp as Johnny Depp playing Johnny Depp, but that's a formula that people can't seem to get enough of.

Max Braden: The angry Doritos goat cracked me up early, and I liked the tough-kid football team. I don't care how ridiculous FF6 looks, I'm stoked to see it. I think adding Johnson to the cast in the last movie was a brilliant move. I liked the last Star Trek and I'll see Into Darkness, but I get an uncomfortable Nemesis vibe from the trailer. I missed The Lone Ranger spot during the Super Bowl but I'd seen one before. Armie Hammer might seem to be the perfect choice on paper, but I don't get the sense that he'd tackle handle anything outdoorsy without taking along Gortex and GoPro. It doesn't bother me, but considering the noise about the Super Bowl ad featuring the white guy talking in a Jamaican accent, is there no talk about how Johnny Depp is basically in face paint for this role?

David Mumpower: Personally, I thought the Fast 666 commercial or whatever it's called was so absurd that I just couldn't take it seriously. Despite this, I absolutely believe the movie will absolutely shred the box office. I fully expect this one to open north of $100 million. World War Z featured one of those "what's the point?" teasers where so little is learned about the movie that it isn't worth the financial outlay. I'm surprised Bruce could deduce there are zombies in the movie, because they weren't even featured.

What I found fascinating about the Lone Ranger commercial is that other than the bit at the end, the comedic tone was completely removed. Instead, we are left with an old west action film. This is a bit troubling to me since we have seen with Cowboys & Aliens and (going back a while) Wild, Wild West that the genre is prone to bombs. Personally, I like Armie Hammer a lot as an actor going back to his time on Reaper. I want to see if he is ready to be a Hollywood lead in a tentpole feature like this.

While I have no concept of what Oz will be, that commercial looked absolutely beautiful on my HDTV. I suspect that it will be a box office juggernaut. With regards to Iron Man 3, I found the concept of him needing to save so many falling passengers to be gripping. Unlike the World War Z spot, I immediately wanted to see more of the film. With regards to Star Trek Into Darkness, I will not believe that man is not Khan until I have watched the movie. And if I need to state the obvious, the Star Trek sequel will be massive.

In terms of general ads, I must have been in a good mood this year. I liked quite a few of them, which is a far different conclusion than in recent seasons. I loved the Audi prom ad, I thought that the older people going wild at Taco Bell was funny (particularly the Spanish version of We Are Young), The Rock needing his milk was hilarious, the man tackling the puma was surprising and the Stevie Wonder bits were very clever. In what has to be a first for me, I agreed with all three of the highest rated Super Bowl ads as well. The Joe Montana shirt is hysterical, and the horse remembering the man who raised it forced my heart to grow three sizes. Well, I also forgot to take my heart medication so the two may not be related. Anyway, I loved this batch of ads.

Kim Hollis: I liked the Budweiser Clydesdale ad the best of all the ones I saw Sunday evening. It’s the only one that has really stayed with me, though I generally like what Tide did with the Montana stain as well. As far as the movie trailers, Iron Man 3 and Star Trek made the best impression, though I’d be remiss to exclude Fast & Furious whatever number we’re up to. It looks ridiculous but in a good way.

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