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That’s when Sarah Bailey (Robin Tunney) comes to town, dragging 17 years worth of unspecified emotional baggage behind her. She too has the power to levitate tiny things and look great in designer mini skirts, so she (reluctantly) joins the team. Having four members makes the girls much more powerful, to the point where they discover the ability to cast actual useful spells for selfish ends. Sarah takes revenge on an insensitive jock. Bonnie tries to heal her scars. Rochelle looks to get even with said bitch classmate. And Nancy, who is obviously completely insane, sets her sights on something that couldn’t possibly end up having major ramifications later in the movie yet oddly, it totally does. Sarah is the only one who questions what they’ve become, and seeks the help of a local mystic to try and bring her friends around before things go too far.

The problem is that early on the film asks you to make more of an investment in its characters than such a clumsy story really requires. It's not that there isn't something to be mined from the premise. Juxtaposing the teen experience with fantasy is an endless wellspring of material. I guess I just find it disappointing that there was an opportunity to do something truly memorable here and The Craft sort of drops the ball. It could have been clever and edgy like Buffy the TV show; instead it's a cool idea that needs a lot more polish, like Buffy the Movie. There's a lot of potential heart, humor and horror in this story but neither Fleming nor writer Peter Falardi (Flatliners) really connects with any of it. Halfway through the story, The Craft dispenses with any pretense of depth and reduces the narrative to slasher movie grade, and its characters to sidewalk chalk art.

I really hate to have to say all this, but I'm calling it like I see it. Neve Campbell was the Zooey Deschanel of her time, although fellow up-and-comer Balk is the only cast member to really inhabit her role. That and a kick ass soundtrack are too much of a head start not to aspire to anything more. It's not that The Craft doesn't work as an underage Whitesnake video/ABC Movie of the Week. Aside from a really weak third act, there are some memorable moments, great music and surprisingly still decent visual effects. The Craft is still decent, trashy fun. But outside its native zeitgeist, this is just a episode of Beverly Hills 90210 where everybody’s kind of boring and just barely has psychokinetic powers. Which reminds me - a TV version of The Craft is still begging to be made. It could work.
Call me, JJ. We still need to talk about that last Star Trek movie anyway.

So if you’ve got some popcorn you need to use before it goes stale, and have couple of hours with nothing to do, it’s raining outside and you are confined to a wheelchair, The Craft might be a worthy diversion. But if you’re looking for more, it might be better left in the time capsule with all the pogs, flannel shirts, swing dance lessons, Rachel haircuts and other relics of the 1990s.

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