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Diversity is becoming a bigger selling point – the most touted example being Furious 7, which took in over $350 domestic and a further $1.16 billion internationally. No matter where they lived, audiences were able to see someone like themselves doing cool stuff, and they responded by opening their wallets. The diversity in the film is one of the elements of that franchise’s continued success, and other studios are looking to crack that formula (if they haven’t already done so – see Star Wars: The Force Awakens). Similarly, the success of Straight Outta Compton (which faced questions of its own around the treatment of women) demonstrated once again that there is always an audience waiting for the right movie to come out. Meanwhile, bombs such as Pan and Aloha didn’t fail because of their white-washed casting – they were just bad movies – but those casting choices did turn off a section of the potential audience and ended up making a bad thing worse. So, just as the enormous box office from Birth of a Nation overrode all other concerns, so too is the enormous box office from movies that play to a diverse audience, or that effectively target a large segment of it. In October, Hollywood bigwigs met for two days to discuss how to address gender parity. The Academy of Motion Pictures Arts & Sciences send out a record number of invitations to join in 2015 with the explicit goal of increasing (albeit fractionally) the diversity of its membership. Over time, the dialogue around equality of opportunity, what it means and - most importantly - how much money it is going to bring in is going to impact the types of movies that get made, the people who are going to make them and potentially even the people who decide which movies get made. While 2016 is too early to see the full impact of the debates we saw in 2015, you can see which way the wind is blowing. Looking at the release schedule, the all-female Ghostbusters reboot is the only movie that stands out as possibly bringing a different perspective, but other re-treads such as Tarzan, The Jungle Book and Ben-Hur have had to factor in modern sensitivities in plot and/or casting decisions. Meanwhile, Lionsgate and Alex Proyas have taken the unprecedented step of issuing a pre-emptive apology for the casting in Gods of Egypt, stating unequivocally that it did not meet their standards. (From seeing the trailer, they should be apologizing for the movie). Looking further ahead, Disney has signed Ryan Coogler to direct Black Panther and is actively seeking female directors for upcoming Marvel and Star Wars movies. But regardless of these changes, debates about race, gender, sexuality, equality and how these are treated in Hollywood will be around for the next hundred years.
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