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But I Am Legend wasn't the only movie to have an impact that weekend. Alvin and the Chipmunks, a movie that featured small animals eating poop in the preview trailer, scored $44.3 million in its first three days. Like I Am Legend, it absolutely defied all tracking data as well as expectations from its studio, 20th Century Fox. The two movies carried the top 12 at the box office to a mighty 109% increase from the previous weekend as well as a 37% increase over the same weekend in 2006. And since between them, I Am Legend and Alvin and the Chipmunks made up 80% of the receipts, it's obvious that they were the key factor in this bump. As of this writing, both I Am Legend and Alvin and the Chipmunk continue to be a force thanks to the benefit of holiday box office. Legend has already seen receipts of $160 million, while Alvin and Co. crossed the $100 million mark the day after Christmas. They led the charge for a number of Christmas releases, including National Treasure: Book of Secrets, that had the box office up 36% from 2006 over the five-day weekend of December 21st-25th. Will December 2008 be able to compare? Perhaps. Although movie studio plans can change on a whim at any time, current films scheduled for release include a remake of the science fiction classic The Day the Earth Stood Still, another Will Smith film in Seven Pounds, and the Jim Carrey comedy Yes Man. We'll also see Twilight, an adaptation of the very popular Stephenie Meyer vampire novel for young adults, the animated film The Tale of Despereaux (an adaptation of a Newbery Medal winning book). And perhaps the most intriguing of all is JJ Abrams' reboot of the Star Trek franchise, a project that is sure to inspire some massive interest.
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