Friday Box Office Analysis

By Tim Briody

February 2, 2008

While Miley sings, Disney execs giggle as they roll in their piles of money.

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Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour

The concert film earned $8.5 million on Friday, hitting that under-served screaming teenage female market. This is actually a really good figure, considering it's only in 683 theaters. While it will probably have a small amount of front-loading, it shouldn't really be hurt as much by the Super Bowl as the rest of the top ten will. This is one of the best counter-programming moves in years. I'm looking for a weekend of $23.8 million.




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The Eye

Jessica Alba's J-horror adaptation The Eye earned a not-bad $4.9 million on Friday. This is definitely a film that will have its weekend multiplier kneecapped by an atrocious Sunday. The best news I have for it is that at least it made the top ten, unlike Over Her Dead Body and Strange Wilderness. Expect a $12.3 million weekend.

Notable Holdovers

Last week's top two each take savage nose dives in weekend two. Both Meet the Spartans and Rambo plunge 67% for the weekend. Second frame totals should be in the realm of $6.3 million and $6.1 million, respectively.


Projected Estimates for the Top Ten (Three-Day)
Projected
Rank
Film
Estimated Gross
1 Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour 23.8
2 The Eye 12.3
3 27 Dresses 8.3
4 Meet the Spartans 6.3
5 Juno 6.2
6 Rambo 6.1
7 The Bucket List 6.0
8 Untraceable 4.9
9 There Will Be Blood 4.7
10 Cloverfield 4.4

     


 
 

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