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Prom Night

This week's horror release opens very well, as most analysts predicted it would, with $9.3 million Friday. Honestly, I don't know what makes one release work one week and flop badly the next anymore. Anyway, Prom Night is assured to break the $20 million mark, which is actually pretty big news. While it will plummet quickly from here, $24.1 million is a very impressive figure.

Street Kings

The ensemble cop drama does perhaps a notch or two better than expected, with $4.3 million on Friday. The most likely target this weekend for older moviegoers, that should help somewhat over the rest of the weekend, and I'm looking for $12.9 million in the Friday to Sunday period.

Smart People

Audiences have had their fill on quirky, thank you very much. Smart People only managed $1.3 million Friday. Here's yet another release that you'll completely forget about until it's released on DVD. Call it $3.7 million for the weekend.

Projected Estimates for the Top Ten (Three-Day)
Projected Rank	Film	Estimated Gross
1	Prom Night	24.1
2	Street Kings	12.9
3	21	9.7
4	Nim's Island	7.7
5	Leatherheads	5.5
6	Horton Hears a Who	5.3
7	Smart People	3.7
8	The Ruins	2.9
9	Superhero Movie	2.8
10	Drillbit Taylor	1.7