Friday Box Office Analysis

By Tim Briody

December 13, 2008

This picture included so the editor can have Freddy Rodriguez on the site for just one day.

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The Day the Earth Stood Still

Just in time for the holidays, the everything-must-blow-up sci-fi extravaganza The Day The Earth Stood Still checked in with $11.9 million on Friday. This seems to betray the tracking a little, but that's been a rather common occurence through 2008. Perhaps the 23% Fresh rating over at RottenTomatoes gave some people second thoughts. The Keanu Reeves-led remake is looking for a best case scenario of $33.7 million.

Nothing Like the Holidays

The Hispanic-heavy Nothing Like The Holidays attempted to duplicate the success of recent African-American holiday films such as last year's This Christmas. It does not appear to have succeeded, earning just $1.1 million on Fridays, abeit on 1,671 theaters so the per screen isn't completely abysmal. A weekend total of about $3.3 million should be in store for Nothing Like the Holidays.




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Notable Holdovers

This week, the only thing we identify as notable is two-week champ Four Christmases holding well after the post-Thanksgiving correction. It's off just 26% from last Friday to $4.2 million and is now well on its way to $100 million. A solid second place of $12.2 million in its third weekend is pretty good.


Projected Estimates for the Top Ten (Three-Day)
Projected
Rank
Film
Estimated Gross
1 The Day The Earth Stood Still 33.7
2 Four Christmases 12.2
3 Twilight 7.4
4 Bolt 6.8
5 Australia 3.7
6 Quantum of Solace 3.4
7 Nothing Like the Holidays 3.3
8 Madagascar: Escape 2 Africa 2.8
9 Milk 2.5
10 The Transporter 3 1.9

     


 
 

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