Friday Box Office Analysis

By Tim Briody

January 30, 2010

Mel thought Passion of the Christ would help him avoid this fate.

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Avatar is a couple of days away from history while the two new releases are met with a collective shrug.

Avatar

Another week, another $7.6 million for Avatar (down 16% from last Friday). This all happened so quickly it's really hard to describe it anymore. It spends a seventh weekend on top with ease and should take in $29.4 million, which would place it at around $594 million, meaning it will likely pass Titanic for the #1 domestic grosser of all time on Tuesday.

Edge of Darkness

Mel Gibson's Edge of Darkness earned $5.6 million on Friday, which I suppose is pretty good for January and when you effectively haven't starred in a movie in eight years. Taken this is not, so call it $15.6 million and look out below next weekend.




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When in Rome

BOP-fave Kristen Bell's When in Rome comes in with a disappointing $4.3 million. About the best it could hope for is $12.4 million.

Notable Holdovers

Legion plunges 70% from last Friday to $2 million while The Rock's Tooth Fairy behaves mostly like a kids movie, off 38% to $2.2 million. Look for Legion to finish its second weekend $6.2 million and The Tooth Fairy to earn $8.7 million


Projected Estimates for the Top Ten (Three-Day)
Projected
Rank
Film
Estimated Gross
1 Avatar 29.4
2 Edge of Darkness 15.6
3 When in Rome 12.4
4 Tooth Fairy 8.7
5 The Book of Eli 7.9
6 Legion 6.2
7 The Lovely Bones 4.2
8 Sherlock Holmes 4.0
9 Alvin and the Chipmunks: The Squeakquel 3.6
10 It's Complicated 3.3

     


 
 

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