Friday Box Office Analysis
By Tim Briody
July 10, 2010
Despicable Me
The 3D animated pic from Universal opened to a strong $21.7 million Friday. This is easily the biggest animated hit from the studio in awhile and is in line for a very big weekend. With Toy Story 3 having essentially shot its wad (though at $324 million and counting), the timing was perfect for something as well received as Despicable Me. It's looking at a weekend of nearly $70 million.
Predators
A reboot of sorts to the Predator franchise (hey, what's 20 years between sequels?), the action film was met with $10.5 million on Friday, good for third place. This is certainly a decent enough opening, and the reviews were surprisingly positive. I expect it to tail off fast after this weekend, but an opening take of $28.3 million is definitely solid.
Notable Holdovers
The Twilight Saga: Eclipse earned $11 million on Friday. With the biggest day of box office occuring on its Wednesday release, the film is spared the embarassment of an 83% Friday-to-Friday drop, and instead is only off 61%. A multiplier call this weekend is a little tricky as the first two Twilight entries were November releases, with the second weekend coming during Thanksgiving. We'll go with something around a 2.8, which would be a good rebound from the 2.3 it had during its opening weekend proper. That's a $30.8 million second weekend for Eclipse.
Much like The Happening, M. Night Shyamalan's The Last Airbender suffers a second weekend collapse. After a solid opening weekend, The Last Airbender falls 68.8% from last Friday to $5.2 million. Give it a second weekend of $15.2 million.
With a weak lower half of the top ten, indie comedy Cyrus sneaks into the top ten with $365,000 on 200 screens. It should make the tenth spot when the estimates roll in as well, with around $1.2 million.
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