Friday Box Office Analysis
by Tim Briody
October 12, 2013
For the second straight week, a movie gets good reviews and is rewarded with solid box office. Go figure!
Captain Phillips
Tom Hanks' Captain Phillips managed $8.2 million on Friday, a good start. Providing a second adult option for those for whom Gravity might be a bit too intense, the excellent reviews and Hanks' star power (two things that worked in Gravity's favor last weekend) are going to place it solidly in second place. Look for $26.3 million for the weekend.
Machete Kills
Machete returned…and nobody cared. Robert Rodriguez's kitchy sequel could only manage $1.4 million on Friday, whereas 2010's Machete started with $3.8 million and an $11.4 million weekend. This time around, the over-the-top Danny Trejo action movie will find just an entire weekend of $3.9 million.
Gravity
Gravity holds onto the top spot for a second weekend with $12.7 million in its second Friday, down a mere 27% from its opening day. This is a fantastic hold and also rockets it up the Best Picture shortlist. Last weekend it managed to build off its impressive Friday to earn a 3.19 multiplier, a trend that will continue over this weekend as well. It'll cross $100 million by the end of the weekend with a second weekend of about $41 million.
Projected Estimates for the Top Ten (Three-Day)
|
Projected Rank |
Film |
Estimated Gross |
1
|
Gravity
|
41.0
|
2
|
Captain Phillips
|
26.3
|
3
|
Cloudy With a Chance of Meatballs 2
|
15.6
|
4
|
Machete Kills
|
3.9
|
5
|
Prisoners
|
3.6
|
6
|
Runner Runner
|
3.4
|
7
|
Insidious Chapter 2
|
2.6
|
8
|
Don Jon
|
2.1
|
9
|
Rush
|
2.1
|
10
|
Baggage Claim
|
1.9
|
|
|
|
|