Friday Box Office Analysis
By Tim Briody
April 12, 2014
Rio 2
The animated sequel starts out with $12 million, just enough to edge Captain America on Friday. This is just ahead of the $10.3 million Rio started back in 2011 on its way to a $39.2 million weekend. Despite no Angry Birds tie-in (Flappy Bird clearly missed out on a tremendous marketing opportunity), Rio 2 continues the trend of successful family films in 2014, after The LEGO Movie, Mr. Peabody and Sherman and even The Nut Job. Rio 2 should take down the weekend with a total of $43.6 million.
Oculus
Not to be confused with Oculus Rift, horror entry Oculus earns $4.9 million on Friday. It’s been a light year for horror so far but Oculus does not seem to be the movie horror fans chose to scratch the itch. Look for a weekend of $13.2 million.
Draft Day
The movie disguised as an ad for the NFL Draft is also about as successful as the Cleveland Browns, with just $3.6 million on Friday. Give it a weekend of $9.8 million.
Captain America: The Winter Soldier
Cap drops a not very surprising 68% from last Friday to $11.9 million. It appears Rio has bumped Winter Soldier out of the top spot despite opening to $95 million last week, but it’s still well ahead of what The First Avenger had earned at this point. A second weekend of $38 million keeps things rolling along just fine.
|
Projected Estimates for the Top Ten (Three-Day)
|
Projected
Rank |
Film |
Estimated Gross |
|
1
|
Rio 2
|
43.6
|
|
2
|
Captain America: The Winter Soldier
|
38.0
|
|
3
|
Oculus
|
13.2
|
|
4
|
Draft Day
|
9.8
|
|
5
|
Divergent
|
7.1
|
|
6
|
Noah
|
7.0
|
|
7
|
God's Not Dead
|
5.6
|
|
8
|
The Grand Budapest Hotel
|
4.0
|
|
9
|
Muppets Most Wanted
|
2.2
|
|
10
|
Mr Peabody and Sherman
|
1.7
|
Print this column
