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Definitely in the family film category is Sing, which earned $55 million over its first five days of release and blazed its way to over $100 million in just 8 days. Singing animals, man. This should become the fifth highest grossing animated movie of the year after this weekend, blowing past Kung Fu Panda 3 and Trolls. I don't think it has the legs to get past Moana in the final totals, especially when family films drop off a cliff when the holidays are over, but it's undeniably a big triumph and should earn about $45 million this weekend. Passengers was one of the high profile, well, maybe let's not say flops, exactly, but not-living-up-to-its-expectations, to coin a phrase that's going to be everywhere soon just you wait and see. The Jennifer Lawrence/Chris Pratt sci-fi anti-romance (to put it lightly) took in $15 million over Christmas Weekend amid terrible reviews, and while it should see a boost over this weekend, it'll be of the milder variety, earning about $17 million. Also in this group are Why Him?, the James Franco/Bryan Cranston comedy, which opened up to $11 million, and the video game adaptation Assassin's Creed, with $10 million, the latter doubly so with a steep fall off from its mid-week opening performance. I'd look for about $13 and $11 million for these two this weekend, which is a very troubling figure for Creed given its likely $200 million production costs. More family business is taken care of with Moana, which will probably see the overall biggest boost of the weekend thanks to its lower dollar figure and its weeks into release. Something close to a 50% boost is possible, and I'd expect $11 million, moving it well over the $200 million mark. A couple of Oscar contenders round out the significant films of the weekend, in Fences and La La Land. One, a very personal drama, the other a lavish throw-back musical, each expanded on Christmas Weekend to about $6 million apiece. Box office being an important portion of Oscar voting, these crucial upcoming weekends will help establish bonafides for these two, and about $8 million each is in the cards.
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Thursday, October 31, 2024 © 2024 Box Office Prophets, a division of One Of Us, Inc. |