Friday Numbers Analysis
Unbreaking News: Anchorman strongest opener, Spider-Man 2 still on top
By Tim Briody
July 10, 2004
Anchorman
Will Ferrell's latest comedy earned an estimated $11 million Friday, coming in a bit ahead of last November's Elf, which opened to $8.9 million. The holiday comedy had a 3.47 multiplier, but comparing November internal multipliers to July ones doesn't work. Anchorman should end up with a 2.8 multiplier and a classy $30.8 million for the weekend.
King Arthur
Jerry Bruckheimer's attempt at Pirates of the Carribean 2004 only took in an estimated $5 million Friday. That's even more disappointing after earning $8.4 million since Wednesday. As for the weekend, we'll be on the generous side and give the popcorn flick $15.5 million over the weekend, and $24 million over five days.
Sleepover
Lost in the shuffle this week is Sleepover, with an estimated Friday take of $1.7 million. If it ever finds an audience, it'll do so on DVD. Sleepover looks to end up with around $5 million for the weekend.
Spider-Man 2
Spider-Man 2 falls 56.8% from last Friday with $14 million, bringing it to $225.25 million after ten days of release. It's not going to duplicate the performance of Spider-Man in its second weekend, though a weekend drop of less than 50% is still very impressive, considering the numbers we're dealing with.
|
Projected Estimates for the Top Ten (Three-Day)
|
Projected
Rank |
Film |
Estimated Gross |
|
1
|
Spider-Man 2
|
42.9
|
|
2
|
Anchorman
|
30.8
|
|
3
|
King Arthur
|
15.5
|
|
4
|
Fahrenheit 9/11
|
11.7
|
|
5
|
The Notebook
|
7.5
|
|
6
|
White Chicks
|
7.4
|
|
7
|
Dodgeball: A True Underdog Story
|
6.1
|
|
8
|
Sleepover
|
5.0
|
|
9
|
The Terminal
|
4.8
|
|
10
|
Shrek 2
|
4.4
|
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