By Reagen Sulewski
Two surprisingly underserved genres this year, the romantic comedy and the
action comedy, return to screens this weekend. With the fall doldrums
starting to pass, Sweet Home Alabama and The Tuxedo both have a chance to
not only capture their genre fans but to capture a larger audience.
After the song appeared in every single movie made in 1996, it was only a
matter of time before someone decided to make a movie with the title of
Sweet Home Alabama. Of course, as all movies named after songs tend to end
up, it's become a romantic comedy starring the rising female star of the
moment, in this case Reese Witherspoon. Although the movie's poster tries
to turn her into Meg Ryan, Witherspoon is an actress I would not have
expected to take this route. After starting out as an indie queen in films
like The Man in the Moon and Freeway, Witherspoon became an actress that
people knew in 1999 after the teen-film pair of Election and Cruel
Intentions (though this is the only real comparison between the two films).
Last summer, beyond all expectation and reason, she had her biggest hit yet
in Legally Blonde, which finished just shy of $100 million, and more
importantly for Reese's sake, proved that she could carry a box office hit.
And now, since Julia Roberts isn't making Julia Roberts movies anymore,
someone has to pick up the slack. Sweet Home Alabama is essentially a
fish-back-in-water comedy, which would appear at first to make no sense.
However, it's the South, and she's bringing along some Yankees, so let the
comedy ensue. It's really not much different a concept than this summer's
smash hit My Big Fat Greek Wedding, whose protagonist was both proud and
embarrassed of her family at the same time. Switch Greek families to
Southern culture and mix on a larger scale and you have Sweet Home Alabama.
This film is, of course, looking for quick success instead of the slow build
of Wedding, so it needs to look good before word-of-mouth makes its
judgment, which it does. I'll be the first to admit that this is really not
my kind of movie, but the trailer and commercials have been charming and
funny. Additionally, the necessary romance elements are presented without
being sickly-sweet. The secondary cast isn't really a help here (that I've
gone this long without mentioning a single other cast member says
something), but this will no doubt hook several careers back up to the
rejuvenation machine (Patrick Dempsey, Candace Bergen, I'm talking to you).
The judicious use of the Southern stereotypes will, of course, help it play
well in the South, but really, this is more of a rural/urban split rather
than North/South, and the concept shouldn't take too much effort to travel
well. Some films just carry a sense of hit around them and this may be a
perfect example of that. It's getting all the chance it needs as well, with
an ultra-wide 3,000-plus-venue release. I predict this will start out with
a $27 million weekend, with a great chance of sustained success.
Jackie Chan's North American career has been something of an enigma. The
films in which he uses the most of his biggest talent - his acrobatic
fighting abilities - have always taken a back seat to his films where he's
played broader comedy (which he's good at, but he'll never be mistaken for
Charlie Chaplin). This was never clearer than with Rush Hour, which
reportedly had Chan ready to give up on making movies in America ever again
until he saw the record-breaking box office. Compare the $60 million-plus
opening weekend of Rush Hour 2 and the $11 million total gross of
Legend of Drunken Master and you start to get the picture. It's as if
Junior and Twins were somehow remembered as Arnold Schwarzenegger's biggest
triumphs. So now we get The Tuxedo, with that pairing that everyone's been
calling for, Chan with...Jennifer Love Hewitt? While it's certainly not the
pairing I'd ask for, it's tough to begrudge anyone the chance to share the
screen with Jackie Chan. In this film, Chan stumbles across a $2 billion
secret agent suit that turns the wearer into an unstoppable fighting
machine. The unspoken gimmick here is that Chan really doesn't need
something like this to make him so. "Singer/songwriter" Hewitt is his
inexperienced partner (and let's hope not love interest). With Hewitt no
Chris Tucker, the Chan-as-comedian contingent will surely be disappointed,
and the action junkies that worship him as a deity will no doubt suffer the
same fate (however, horny 15-year-old boys will give it their highest
grade). Action-wise the film looks...not bad, which is a pretty damning
appraisal of a Jackie Chan film. Still, this is what American audiences
have said they want of him. This may be able to repeat the $15.6 million of
Shanghai Noon's opening weekend in May of 2000 but ultimately the figure
should fall just shy of that, at about $14 million.
After two weeks at number one, a little controversy is probably the best
thing for a film like Barbershop, which now is fielding criticism from Jesse
Jackson and Al Sharpton for jokes made about Rosa Parks by a character in
the movie. I'm confident that most will see the movie for what it is and
not punish it for simply raising an issue. In the meantime, it's free
publicity. Although it dropped only 38% from its first weekend gross, this
was due to an almost-300 venue expansion and the per-venue average dropped
by almost 50%. I doubt this issue will do much in the way to change that,
but every little bit helps, right? Look for it to fall about 40% to between
$7 and $8 million.
My Big Fat Greek Wedding dropped under the $10 million mark last weekend for
the first time since crossing it three weeks ago. Now it faces the first
direct challenge to its audience in this week's likely number one. However,
leggy films are often able to deal with competition quite handily. To take
a recent example, The Sixth Sense was knocked out of its first place spot in
its sixth weekend by Stigmata and also had more competition from another
horror/thriller film, Stir of Echoes. Yet the Friday-to-Friday drop from
the fifth to sixth weekend for Sense was a measly 8%. Clearly, when a film
gains momentum like this, it's attracting viewers who aren't normally fans
of the genre, leaving room for other films in that same genre to peacefully
co-exist. Though it is starting to lose some steam, My Big Fat Greek
Wedding should be able to maintain another weekend in the top five, earning
about $9 million and pushing its total gross above $135 million.
The Banger Sisters is likely the only one of last week's wide openers to
show any kind of staying power. Ballistic, The Four Feathers and Trapped
all garnered no more than ho-hums from audiences and at worst were outright
reviled. Banger Sisters, however, has the benefit of playing to an older
audience who are not necessarily in a rush to see a film on opening weekend.
This should lead to at least a few good weeks in the top ten films. The
other three will not be so lucky and should see drops of between 45% and 60%
this weekend.
The major new limited release this weekend is Moonlight Mile, starring Jake
Gyllenhaal, Dustin Hoffman and Susan Sarandon. Pegged by some as a
multiple-category Oscar contender, Mile debuts in 22 venues this weekend.
Somewhat autobiographical for the writer-director Brad Silberling, this film
centers on a young man who's partially adopted by the family of his
recently-deceased girlfriend. Gyllenhaal is perhaps the best actor in
Hollywood under the age of 25; an Edward Norton-type breakthrough seems
inevitable for him. Perhaps this is the film that will do that for him,
although its showing at the Toronto International Film Festival, like most
of the Hollywood films there this year, left much to be desired in terms of
buzz-building. A useful target for this film to shoot for in this number of
venues is about three-quarters of a million. Expanding in limited release
is the Japanese animated film Spirited Away, which earned a respectable but
slightly under-whelming $440,000 last weekend in 26 venues. Disney is
handling the expansion of this film a little more aggressively than their
last exhibition of a Hayao Miyazaki film, and they may be able to hold the
per-venue average a little steadier. It's already performing about 70%
better than Princess Mononoke at this point in its release, which might be
enough to cross the mainstream hump. However, with further expansions
planned for the next two weeks, this is certainly not its last chance for
that.
Forecast: Weekend of September 27-29, 2002
|
Projected Rank |
Film |
Estimated Gross ($) |
1 | Sweet Home Alabama | 27.3 |
2 | The Tuxedo | 14.4 |
3 | My Big Fat Greek Wedding | 9.0 |
4 | Barbershop | 7.6 |
5 | The Banger Sisters | 6.7 |
6 | The Four Feathers | 3.8 |
7 | Ballistic: Ecks vs. Sever | 3.4 |
8 | One Hour Photo | 2.8 |
9 | Signs | 2.6 |
10 | Swimfan | 1.9 |
View other columns by Reagen Sulewski