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Kim Hollis: I'd say it's probably going to finish right at $300 million. The good news is that I think it's not going to suffer from the same massive deflation that some of the other big tentpoles saw this year thanks to generally positive word-of-mouth. In the end, explosions, robots and special effects will carry the day.

Amanda Jones: I can't see any lasting power. Kim talks about positive word-of-mouth but I haven't heard that, and I hang out with 15 year old boys. But... we need to keep in mind that I am *stunned* at its opening weekend take based on the same information / demographic. maybe 20/30-somethings actually got babysitters to mark this opening.

(I'm so baffled. I love when sh*t blows up on big screens and I just ... never thought this would kill like it did.)

David Mumpower: For what it's worth, its current ranking at IMDB is 8.2 out of 10 after approximately 30,000 votes. Personally, I feel that waaaaaay too many people have been loose and free with the shiny 10 button there (that's what 47.7% of the votes are at the moment), but that number would tie it for 87th best movie of all time if it stood. That's right. IMDb users currently believe Transformers is a better movie than Unforgiven, The African Queen, It Happened One Night, The Deer Hunter, and The Princess Bride.

Max Braden: Whether the movie is "good" or not, I don't think matters since it reaches its core audience well. It has no action-genre competition for the next three weeks or so until Bourne Ultimatum comes out, but I think the teen boy dollars may get sucked away by Chuck and Larry and The Simpsons. I wouldn't be surprised if tops out at the $275 million range.

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