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Little girls love Princesses.

Kim Hollis: Enchanted dropped an 35% to an estimated $10.7 million in its third weekend after spending two frames in the top spot. Do you think this movie will continue to see strong results into the holidays?

Max Braden: Last year's romantic comedy The Holiday (Diaz and Winslet) opened poorly this weekend and dropped around 38% for two successive weekends before getting a New Year's Eve weekend boost. I'd expect the same from Enchanted. It does face some upcoming competition with P.S. I Love You. I'd expect Enchanted to earn another $50 million at this point, or topping out at around $135 million domestically.

Reagen Sulewski: I think this, more than any other film out there right now, has the best chance to exploit the holidays. It's perfect for family and group viewing and has a unique hook relative to other films out there right now. It screams "compromise choice".

Michael Bentley: It won't be playing to sold-old shows anymore, but yes, it is definitely still a box office factor for the next few weeks. And I expect it to be one of 2008's biggest DVDs as well.

David Mumpower: I've seen a couple of comments from Disney execs indicating they believe it will make $150 million domestically. I am not quite that ambitious in my projections, but this is a perfect holiday release. It's family friendly and well intended. Studios haven't done a good job in releasing enough of those in the second half of 2007. That makes Enchanted a big fish in a little box office pond through the end of the month.

Oh, a movie about anasthesia. How intereszzzzzzzzzz

Kim Hollis: Awake fell 44% to $3.3 million this weekend. It has earned $10.7 million after ten days. Why is a movie starring Darth Vader and Sue Storm held in so little regard by North American consumers?

Max Braden: I saw some ads for Awake before it opened but I don't recall any since. Poor opening, no awareness... plus the acting chops of the two named stars aren't going to help pull anyone in.

Michael Bentley: Exactly, Max. I looked at the release schedule a couple days before its release and my first thought was "Awake? What the hell is that?"

Reagen Sulewski: It looked like a bad episode of CSI mixed with House and The Ghost Whisperer... which of course brings more questions as to why that didn't succeed, but really you don't have to look much further than no ads, no particular stars, and a release date that showed no confidence. How many calls a week do you think the Weinsteins make to get back into Miramax? 15? 20?

Tim Briody: It was the victim of the dreaded "week after Thanksgiving" release date. It's one of the few reliable dead zones left in the box office calendar. Also, wasn't this filmed at least two years ago?

Shane Jenkins: I'll be honest - $10 million is about $7 million more than I was expecting this to do. It's merely a terrible performance, instead of the WMD megaton action I was anticipating. Jessica and Hayden may be the two least charismatic actors in Hollywood. It was a stroke of genius (at least some sort of genius) to put them both into a movie at once.

David: I'm with Shane. The idea of putting Alba in the same movie with faux-Vader is a blatant attempt to create some sort of vortex of suck. If they played this movie on the stadium's big screen during a Miami Dolphins game, it might create a black hole of failure.

In hindsight, the biggest compliment I can give James Cameron is that he made Alba look like a promising actress in the Dark Angel pilot.

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