Monday Morning Quarterback Part II
By BOP Staff
August 4, 2009
Daron Aldridge: More like pained than pleased. For me, this actually is reimiscent of last year's Space Chimps. Not only was it a 20th Century Fox kids' movie but it also received the same minimal to nonexistent advertising and a completely bored reaction from my own kids. Amazingly, both films had nearly identical openings but Space Chimps had a ridiculously unexpected 4.2 multiplier. But as David mentioned, Rodriguez's Shorts will ensure that Aliens won't see that kind of performance.
Max Braden: I was on vacation and mostly away from TV, but I really didn't notice any advertising for this until the 11th hour. Not that I think a long campaign would have done it much good, but maybe Universal realized it too and didn't want to bother. And no, nobody should be pleased with a $2,500 average.
Sean Collier: They should be thrilled that they conned anyone into buying a ticket. This had disaster written all over it from the start, and if they make back the cost of prints, they should be weeping for joy.
Kim Hollis: I actually saw this trailer get positive reactions every time I saw it in the theater. I'm thinking if Fox had actually tried to market it a little bit, they might have seen some results.
We were disappointed this wasn't a movie featuring Comic Book Guy and Lucy LawlessKim Hollis: The Collector, a torture porn release from Freestyle, opened to $3.6 million. It had a per location average of $2,736. Should they be pleased with this result, given that the fad is somewhat passe?
Josh Spiegel: Considering that a seventh installment in the Saw series was just greenlit, I'm not sure the genre is passe (but I wish it was). There will always be a niche audience for torture porn, certainly. This result isn't too awful (considering it had a better average number than Aliens in the Attic), but the real money may be in DVD sales, if there's any to be had.
David Mumpower: This project is notable for a couple of reasons. The first is that its director won a season of Project Greenlight. The second is that it was originally discussed as a Saw prequel. In terms of box office, it wound up being a moderately scaled release that Josh is correct in pointing out did okay. $2,000 per location is the line of demarcation for a project to be deemed a failure. Given how difficult it is to differentiate gorno releases, I'd call this a respectable enough result, all things considered.
Sean Collier: While opening outside of the top ten is never good, it'll make some money and then sell some DVDs. No harm, no foul. Now can we please decide whether it's called "torture porn" or "gorno" going forward? I like gorno, but only because it reminds me of a Mortal Kombat character.
Kim Hollis: I see no reason why we can't use both phrases as they both get the point across perfectly well. I think this is an okay result for a movie that has a limited audience. It'll do fine once DVD results are tallied into the mix.
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