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Ryan Kyle: I totally agree with Felix. While opening similarly to Bridge of Spies, this result is a disappointment for that a second weekend drop of 60%+ is all but likely given the Friday to Saturday dip, the nature of horror films, and the fact that Guillermo del Toro flicks tend to be rushed to opening weekend. Being a gothic romance tale, maybe this is the best case scenario result? Between the mediocre reviews and bait-and-switch marketing (this is more Downton Abbey meets The Shining than a ghostly haunted house movie as the trailers suggest), I think word-of-mouth will be biting. I'd be surprised if Crimson could find its total peaking past the $35 million mark.

David Mumpower: I also view this as a disappointment. I thought the trailers did a wonderful job of evoking gothic horror. The problem seemed to be that they didn't target the very people who comprise the heart of horror movie sales. By marketing Crimson Peak the way that they did, it came across as a bit snooty, thereby alienating the people who could have given it a $30+ million opening weekend. It's a problem that a film with a $2 million budget can earn more than a slick-looking Guillermo del Toro big-budget production like this.

Kim Hollis: Woodlawn, the faith-based drama featuring Sean Astin and Jon Voight, earned $4 million. What do you think of this result?

Edwin Davies: I had not heard of this film prior to this weekend, so anything more than "nothing" seems like a win to me. It falls into that category of faith-based films that don't really have anything all that special about them, but can still rustle up a significant number of ticket sales purely through telling a story that appeals to a religious audience. This won't make headlines like War Room did, but it'll probably make a profit.

Ryan Kyle: What is this movie? I haven't heard of this whatsoever until I saw it creep onto the charts this weekend so the advertising spend was likely non-existent so the movie is probably already reaping profit given that the undisclosed budget is likely in the low single-digit millions. The Friday-to-Saturday dip is troubling; however, the post-Sunday church flock kept the film from sinking any further on Sunday, giving it the smallest Saturday-to-Sunday drop in the top 10 by far. I doubt this will have War Room-level legs, but $10 million seems reachable.

Kim Hollis: I'd agree that any number above zero is pretty impressive for this, although I had at least heard of it prior to the weekend. It has an A+ Cinemascore, so I could see some word-of-mouth driving some additional box office here over the next few weeks.

David Mumpower: One of the advantages of living in the Bible Belt is that we see ads for these micro-targeted faith-based films that most of the country does not. I found Woodlawn even more generic looking than War Room, so the Cinemascore on this one was a definite head-turner. It might have a solid lifespan on home video a la Facing the Giants.

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