Weekend Wrap-Up
Jigsaw Leads the Lowest as Box Office Bottoms Out
By John Hamann
October 29, 2017
Made for $10 million, Jigsaw will neither make nor break Lionsgate. The trend shows that the R-rated flick will double its opening weekend, and earn about $30 million. The last two films released did better overseas than at home, and having earned $9.5 million this weekend, Jigsaw should be looking at $50 million internationally and a worldwide total of approximately $80 million. After advertising distribution splits are handled, Lionsgate should walk away with a middling amount of revenue. The mega million dollar question will remain: Do we keep going? Audiences still like what they see, even if critics don’t. The Cinemascore came in at a strong-for-horror B, and critics didn’t seem to care at all, with only 36 reviews registered at Rotten Tomatoes at the time of this writing, with the fright fest earning a 39% fresh score. None of it matters, as the Hulk and friends are going to tear it up next weekend when Thor: Ragnarok turns into jenga.
Tyler Perry’s Boo 2! A Madea Halloween does better than I expected it to do this weekend, and it still fell more than 50% (although that’s typical for a Perry film). After debuting last weekend to $21.2 million, the comedy earned an estimated $10 million this weekend, giving it a drop of 53%. The original Boo! fell a strong 40% in its second frame, representing the best second weekend hold for a Perry film. The increase in the second weekend drop is simple sequelitis, as those who enjoyed the original film may have come out on opening weekend to check out Perry in drag. The A- Cinemascore seems to be propping it up, as the sequel has taken in $35.5 million after 10 days, whereas the original had picked up $52.6 million. The other issue for Lionsgate is that this one cost $5 million more than the original, coming in with a budget of $25 million. Considering the original earned $75 million worldwide, Lionsgate may struggle to earn their investment back this time around.
It’s a sliding scale of bad this weekend as Geostorm, Dean Devlin’s $120 million disaster flick gets kicked further to the curb in its second weekend. After debuting to a terrible $13.7 million last weekend, Geostorm picks up only $5.7 million and falls a hurtful 59%. Like the rest of the blockbusters that have hurt US theaters this year, this one is doing great overseas. It has earned almost $115 million internationally, but will need a ton more to bail Warner Bros. out of this mess. Domestically, Geostorm has earned a terrible $23.6 million, and it will end careers.
In its third weekend, Universal added 237 screens to Happy Death Day’s run, breaking the normal process, and preparing their low budgeted hit for a healthy Halloween. The added screens helped the film earn $5.1 million and drop a not-bad 46%. The $4.8 million film has a domestic total of $48.4 million, and that is joined by an overseas tally of $20.2 million. Even in tough times movies can be hits, as long as the budget is right.
Blade Runner 2049 is fifth, and enjoys its first drop that doesn’t start with a "5." After falling 53% over consecutive weekends, the Blade Runner sequel earns $4 million and drops 46%. The $150 million sci-fi pic has a domestic total of only $81.4 million, but the overseas sits at a strong $142 million, which will help Warner Bros. with some of the losses they will face on this one.
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