Monday Morning Quarterback
By BOP Staff
October 24, 2006
Oogie Boogie's gonna pay you a visit if you don't see this filmKim Hollis: The Nightmare Before Christmas 3-D earned $3.2 million and had a $19,643 per venue average. Does this surprise you?
Reagen Sulewski: That's a shocking result to me. This is a film that's over a decade old and whose fans pretty much all have it on DVD.
Tim Briody: I didn't even know it was re-released until I saw the Friday numbers.
Kim Hollis: This was about what I expected for it. 3-D movies are a blast, and when they're widely available like this one was (i.e. not just on IMAX), they can really draw people in. I even noted when I did the write-up that goth types and long-time fans of the film were likely to make it a hit.
David Mumpower: I know some people are surprised by this result, but I am not at all. 3-D is the only truly unique cinema experience in the industry today. Any time a movie loads up on IMAX exhibitions, it is going to do well. Superman Returns used this methodology to gut out an undeserved $200 million.
Joel Corcoran: Nightmare Before Christmas isn't quite a cult film, but it has a strong fanbase. I'm a little surprised at the per-venue average, though. The theaters must've been packed to the gills.
Kim Hollis: It was only available at 168 venues. Speaking from experience, when films are available in 3-D, the theaters are usually really full.
Tim Briody: I'm a little disappointed it didn't make the weekend top ten, meaning The Marine actually sticks around for a second weekend.
Kim Hollis: I think the estimate for The Marine is...dubious.
David Mumpower: They found $1.2 million in their couch. It happens.
Reagen Sulewski: It's real, just like WWE is an unscripted sporting event.
This grudge isn't worthy of noteKim Hollis: The only notable holdover was The Grudge 2, which fell 63% to $7.7 million. Are you surprised by the precipitous drop?
Reagen Sulewski: Not in the slightest. This was a Dead Film Walking.
Tim Briody At least it's not a factor for Saw III next weekend.
Joel Corcoran: Not really, no. I just don't think this type of horror film is popular anymore.
Kim Hollis: Yeah, I expect Saw III to just run away with the month.
David Mumpower: I am going to disagree with Reagen a bit here. I knew it would have a big drop, but I didn't expect 63%. That's a bushwhacking. As we approach Halloween, I figured it would keep at least some semblance of its appeal. The terrible internal multiplier last weekend was a reflection that everyone who wanted to see it did so on day one.
Reagen Sulewski: Well that's just it. It made *one-third* on its first Sunday what it made on its first Friday. Those are "someone called in a bomb threat" numbers.
David Mumpower: I placed too much faith in the appeal of late October horror. The Grudge 2 is circling into huge disappointment territory now.
Joel Corcoran: I just never expected it to do as well as it did last weekend. That was the surprising aspect, to me.
Kim Hollis: Oh, it's horrifying, all right. To Sony.
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